Key Principles of Being A Franchise Player in Business with Todd Staples

Are you wondering why some products sell better even when they’re largely similar? What makes a single product stand out, especially in a saturated market? The first thing you have to know is that marketing plays a huge role. It doesn’t matter how good your product is; you need to learn how to attract people, make them stay, and finally purchase from you. There are several experts that can make marketing sound complicated, but go back to the basics. 

Stay simple and focused. Solve your bottlenecks first before considering any complicated campaign. 

In this episode, Todd Staples joins us to talk about how marketing and products go hand-in-hand. He shares the key principles and benchmarks to look for when improving conversion rates and how research is at the heart of solving bottlenecks. You need to use both quantitative and qualitative data to understand how your customers think and behave. Simple but effective changes can double sales and generate revenue you’d only ever dream of. 

At the end of this episode, you’ll get a clear understanding of how to consistently improve your marketing with simple but proven strategies!  

About Luke

Todd Staples is an executive leader with over 15 years of experience helping businesses grow by utilizing strategy and data-driven marketing plans. He has a proven record of innovative business development, database marketing, and e-commerce marketing. He is currently the Head of Healthcare Innovation at ACTO and was previously the Regional Vice President of Business Strategy at Stream Companies. 

Three Reasons to Listen to the Podcast:

1. Discover why having a good product is one part of business success and why you need to back it up with strong marketing. 
2. Learn the key principles of marketing and how you can apply both quantitative and qualitative research to grow your business. 
3. Understand why simple strategies are often the most effective but most overlooked by business owners. 

Essential Marketing Tools for any Business and Franchise 

Todd’s Experience with E-Commerce 

• Todd created a light bulb for the automotive industry and found that having a website is useless if you don’t know how to market and drive traffic. 
• He then set up a Yahoo store and sold 2 to 3 bulbs a week. Todd shared that it felt more like a hindrance rather than a business at that point. 
• However, this experience taught him that he enjoys marketing more than product development. 

Marketing and Products Go Hand-in-Hand 

• Remember that your product should have marketing. You can’t have one without the other. 
• For any business to survive, you need three people to focus on the product, operations and finance, and marketing. 
• Most entrepreneurs start off filling all three roles. Over time, you need to find the role that fits you the most. 
• The most profitable thing you can do for your business is marketing. 

Key Principles of Marketing 

• You don’t need to do everything at full speed all at the same time. 
• Focus on the bottleneck. Your product or business is only as good as the weakest link. 
• Your highest impact action will always be about solving your biggest bottleneck.  

Benchmarks to Look for

• Todd recommends fixing your funnel through research, finding out why people are not doing what you want them to do, and fixing it. 
• Don’t assume answers and create solutions that don’t solve the problem. 
• You can research by gathering both quantitative and qualitative data. 
• Qualitative data can be simply asking people why they bought from you or not. This is where you get a better understanding of emotions, thoughts, feelings, and syntax. 
• Meanwhile, quantitative research can utilize site or Google analytics and heat maps. 

Effective Quantitative Research

• Todd recommends having heat maps that can track clicks and scrolls. Mapping can help you find out where people don’t click or scroll. 
• With analytics, you don’t need to understand every single metric. Todd recommends looking for outliers. 
• Understand your pages that perform the best and worst, and figure out how to improve the latter using the former’s success. 
• The metric depends on where your business is. You can measure through the number of sales or visits. 

Match Qualitative Research with the Quantitative 

• Todd shares that it’s not enough what pages do well or not. You need to figure out the reasons behind them. 
• Invite people to do usability testing and figure out where problems occur. 
• Owners are so familiar with their products that it’s easy to forget the misunderstandings other people may have since they’re not as familiar with them. 

Think Simple and Be Curious

• Todd shares that simple strategies often work well, but people want to make complicated strategies instead. 
• Don’t skip the basics. Make sure your marketing has a strong foundation first before considering big marketing campaigns. 
• Utilize your customer list and ask them to fill out a survey. Find out how your business stands out or why people almost did not purchase from you. 
• There is a function to ask customers why they didn’t purchase anything before leaving. Even if you think no one answers this, those that do will give you valuable information.
• Don’t underestimate gathering information. You will never know if you never ask.  

Conversion Optimization

• Even if your product has a conversion rate of 1%, utilize these people and find out why they’re converting. This can easily lead to doubling your sales. 
• Todd also suggests risk reversal, where you take away risks from customers and put them on yourself instead. 
• He also shares how changing one word in the menu bar generated $8 million in revenue. 

Create Discipline

• Todd shares using Trello for himself to create focus, down to the smallest detail. 
• He shares that part of his daily checklist is seeing if anything needs to be done from yesterday and adjusting its schedule. 
• He also takes the 2-3 most important tasks and blocks 60-90 minute chunks on his calendar.
• Checklists are important because they make sure you don’t miss anything, especially for complex projects.

Split Testing Design 

• If your split testing does not have a significant sales conversion rate, check the click rate instead. 
• This metric is the step before conversions and can help you redesign better. 
• However, remember that sales conversion is still the most important metric for growth. 

Todd’s Involvements

• Todd shares that he’s at a point in his life where he is working for an agency instead of owning his own business. 
• When looking for the right company, he did not depend on job boards. Instead, he looked for companies with good core values, successful, and still growing. 
• If you have experience, you can find a company that best fit for you and even negotiate your terms. 
• He also started Luminary Dinners which is similar to focused mastermind groups. 
• Even when people are successful in certain aspects of life, it doesn’t mean they’re successful in everything.  

Two Powerful Quotes

“You run three or five people from your site [and] you will absolutely radically change your business that you never thought of because you're so familiar with what you do, you forget some of the problems that people have understanding your site or navigating.”

“I have learned to test on a menu bar where I changed one word and it was worth $8 million in revenue for the year for that client. It's insane. Never in a million years would I have known to change that if I didn't do the research, the polling, the heat maps, and all that stuff.”

Resources

• User Testing
• Heatmaps and behavior analytics tool: Hot Jar 
• The Goal by Eliyahu Goldratt
• Don't Make Me Think by Steve Krug
• Trello 
• Check out Stream Companies for a conversion assessment! 
• You may connect with Todd on LinkedIn, Twitter, Luminary Business, and ACTO.   

  

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

How Webinars are the Future of Marketing for a Business with Daryl Urbanski

*Next-Level Marketing for a Business: Automating Your Sales Presentation

*Automating Marketing for a Business with Webinars 

*Upgrading and Automating Your Business Marketing with Webinars

Businesses everywhere are adopting an automated sales process from start to finish. However, copywriting and emails can only get you so far. People are missing one aspect of the sales process — the sales presentation. But traditional one-on-one calls and face-to-face pitches are costly in terms of time and effort. Our guest today shares where the future of sales presentation for marketing for a business lies: webinars.

We talk with Daryl Urbanski, a veteran business coach who helps people craft their own sales webinars. We talk about three strategies for making your own automated sales webinar and how to grow and evolve your business. Webinars can feel robotic and detached, but there is a way to retain the human element in it — almost as if it were a live presentation.

At the end of this episode, entrepreneurs and leaders will be able to jumpstart their webinars for marketing for a business.

About Daryl

Daryl Urbanski is an entrepreneur, speaker, marketing expert, business coach, author, and podcaster. As the founder and president of Best Business Coach, he has helped entrepreneurs make seven figures and automated income streams. He is also passionate about teaching others to create successful businesses. 

To help people, he has written several books, including Ancient Secrets of Lead Generation and Primitive Business Tools for Success. He is also the host of The Best Business Podcast, where he features inspiring thought leaders and entrepreneurs to help people scale up their businesses. 

Three Reasons to Listen to the Podcast:

1. Discover how automated webinars can boost your sales and free up time and resources. 
2. Find out the three actionable tips for starting your own sales webinar. 
3. Learn how you can use small ideas to scale them into huge gains for your business. 

 

Automate Your Sales Process with Powerful Webinars

Daryl’s Background in Marketing for a Business

• Daryl is a direct response database automation marketer, especially for webinars. 
• He also helps businesses generate leads and sales. His new mission is to create 200 new multimillionaire business owners who solve real problems with entrepreneurship. 
• Some people are afraid to say something and share about their business expertise, making it hard to validate the value brought by a business. 
• Daryl was a senior marketing director, where only a handful of people were involved in the department. 
• With the company struggling, Daryl knew his goal was to leverage it with automation. That’s how he got started as a direct response database automation marketer.

The Future of Marketing for a Business

• Direct response marketing used to be about going door-to-door. It was later streamlined by canning and cloning sales presentations. 
• A sales letter will never convert clients as effectively as face-to-face sales presentations, but it can leverage businesses. 
• With webinars, you can mimic face-to-face sales presentations without needing to be physically present.
• Before turning to StealthSeminar, Daryl used another software tool. This led to several problems because of the lack of support from the developers. 
• Hear Daryl’s experience using StealthSeminar and the history of direct response marketing for a business in the full episode!

Scale Fast with Webinars 

• Many copywriters put on their business hats when making a sales letter in an attempt to sound professional. But doing so reduces their human touch.
• Daryl found that selling face-to-face to 100 prospects first before writing a sales letter works the best.
• The process is the same for preparing a sales webinar. You need to look for what is already working and refine it further.   
• Tracking what happens during your webinar is also crucial. Check at what point you’re losing people. How can you decrease your losses? 
• Understand how people behave and don’t waste their time. Don’t use the same presentation for a follow-up with your prospects.

Tactics Change but Humans Don’t

• Tactics are constantly evolving, but principles don't. As such, it's essential to understand the human psyche. 
• That’s also why you have to follow your prospects and the relationships you have with them.
• Once you do enough sales presentations, you will begin to see patterns that you want to can or clone. 
• If enough people come to your webinar, your conversion rate stabilizes.
• However, nobody wants to be part of a robotic process. That’s where having a simulated live webinar is beneficial.

Daryl’s Business Strategies and Philosophy

• To help a company earn half a million in a month, Daryl made and tested three iterations of a webinar. Tune in to the episode to learn more!
• At some point in your business, you’re going to need to have consistent and profitable numbers. Sound business skills are crucial as well.
• Experiment with new ideas. Even if you have a format that works, it can quickly become obsolete. 
• For Daryl, businesses are not meant to sell trinkets but solve problems for people.

3 Tips for Utilizing a Webinar

• Tip 1: Do your presentation live and see that it works. Make sure that you have a good presentation before you automate it. 
• Tip 2: See what other people are doing. Marketing can be formulaic, but there’s a progression to things.
• Tip 3: Find a mentor. You don’t know what you don’t know. When you know better and are surrounded by better, you do better. 
• Tune in to the full episode to know more about Daryl’s experiences with mentorship! 

Small Ideas, Big Gains 

• Always look for ways to change and improve. 
• If you’re not getting the numbers you want, look closely into what’s happening in your process. Often, it’s either a traffic or conversion problem. 
• Start small; make sure it works and that it’s repeatable and duplicable. Have people or mentors who can teach and guide you along the way.
• There are only three ways to grow a business: get more customers, get customers to buy from you more often, and get them to spend more every time they buy.
• You don’t know what you don’t know, and you do better when you know better.

Two Powerful Quotes

“It comes down to understanding human psychology and behaviour and what real people do. A lot of Internet marketing and people get sucked into shiny objects... But you really do need to be in this perspective of your prospect and understand how they are going to actually feel, respond, and react to what you're doing.”

“A business solves problems for people. A business doesn't sell trinkets or gadgets or whatever. You actually are in the world to provide a solution that makes someone's life better.”

Resources

• Need new ideas for sales letters? Read The Boron Letters by Gary Halbert 
• Check out Daryl’s books:
• • Business Success Secrets, Principles, Formulas & Ethos
  • Ancient Secrets of Lead Generation
  • Primitive Business Tools For Success   

You may connect with Daryl on Facebook, Twitter, LinkedIn, and Instagram. Interested in his work and services? Check out Best Business Coach, StealthSeminar, and 7-Figure Funnel Formula.       

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

 

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

 

Check out this episode!

How To Scale Your Salesforce & Automate Key Areas Of Your Business - With Taylor Welch

The most common mistake amateur copywriters and marketers make is getting straight to selling without building rapport. But listing down all the reasons why people should buy your product without them knowing anything about you is useless. More than anything, marketing is about building trust with your customers. They have to feel that you have the best interests at heart with your offer. The question is, how can you do that effectively? Marketing funnels help your audience learn about your brand until they convert to it.

In this episode, Taylor Welch joins us to talk about the most crucial copywriting and marketing practices. He shares the story of his first marketing campaign for his wife’s salon and how he got started as an entrepreneur. Taylor emphasizes the importance of building trust with your customers before selling anything. He also imparts some critical tips on navigating different marketing funnels and crafting a compelling offer.

If you want to know how to build a copy and product that sells, this episode is for you!

3 Reasons Why You Should Listen to This Episode

1. Find out the differences between new and old copywriting strategies.
2. Discover the importance of building a trust-based relationship with your customers.
3. Learn the most important aspects of copywriting, marketing funnels, and selling products.

Resources

• Connect with Taylor: Website | LinkedIn | Facebook | Instagram |  Twitter 
• Memphis Investment Properties
• Infusionsoft
• CrossFit
• CrossFit Journal - Pursuit of Excellence With Greg Glassman
• Chick-fil-A
• Jay Abraham’s works
• A Billion Dollars Worth Of Business Success Tips – With Max Carey
• The Discipline of Market Leaders by Michael Treacy
• How To Use Direct Marketing For Direct Success With Brian Kurtz
• MAKING THE MAGIC HAPPEN by Peter D. Marshall
• Why Mastering ONE Skill Is Key To Business Success With Ryan Levesque
• Ryan Levesque’s ASK Method (previously known as Survey Funnel Formula)
• Hit Your Bull’s Eye Marketing With Dr. Glenn Livingston
• HubSpot
• Nightingale-Conant

Episode Highlights

How Taylor Got Started in Marketing

• Taylor worked in Memphis Investment and built the project management system for every department.
• He stumbled into marketing to help his hairstylist wife grow her business.
• He started reading books on copywriting and wrote her first direct mail letter.
• At the same time, he also started getting into email marketing at the company.

Taylor’s First Direct Mail Campaign 

• His first direct mail campaign was about offering free haircuts to new Memphis residents for his wife’s business.
• Afterward, they bought Infusionsoft after sending the first series of letters. But they were uncertain if investing a few hundred dollars in the software would work.  
• To focus on helping grow his wife’s business, Taylor quit his job.

His Wife’s Business Taking Off

• Tune in to the full episode to learn more about how the franchise model and marketing funnels work!
• Taylor and his wife eventually built a chain of hair salons. 
• They earned six figures in their first year.

Taylor’s Biggest Copywriting Influences

• His contemporary email copywriting influences are Ben Settle and André Chaperon.
• For direct response routes, he mentioned Caples, Carlton, and Hopkins.

New vs. Old Copywriting Strategies

• It’s a difference in philosophy but with similar core principles.
• Old copywriting strategies have a formulaic approach to get people to make purchases.
• While the goal is still to get people to buy, the advertising space is much more saturated.
• There are micro-commitments and micro-goals essential in modern copywriting.
• You can use email to generate massive amounts of trust from your leads. 

Building Your Brand Credibility through Email

• Sending interesting copies without a hint of selling piques people’s curiosity.
• Once people start noticing your name, that’s when you can start selling.
• People buy because they trust the brand and the person sending the email.
• The process of getting on people’s sales radars takes longer today.

The Importance of Building a Trust-Based Relationship with Customers

• Don’t sell based solely on the benefits of your product. 
• Think of your customers as giant scales. One side of the scale weighs their bad experiences from scummy marketers; the other side is their trust for your product.
• The marketer’s job is to tilt the scales for customer trust to outweigh the negative side.
• Directly selling in the very first email will make customers hate you and your brand.
• To avoid this, Taylor incorporates soft offers in every single email.

Having a Good Product and Marketing

• Listen to the episode for CrossFit founder Greg Glassman’s take on the pursuit of excellence and how Chick-fil-A addresses competitors!
• Becoming a better company with better products is the precedent to getting bigger.
• Your number one focus should be ensuring that the results or products you offer to your customers are the best.
• Marketing and ensuring product quality are two sides of the same coin.
• Jay Abraham is one of Taylor’s favourite marketers for his preeminence strategy.

The Good Product vs. Good Marketing Debate

• The Discipline of Market Leaders proposes that you should either have the best product or the best marketing to win the industry.
• Disneyland’s marketing is built right into their products and customer experience. This encourages 80% of their customers to come back.
• You have to find out how to make clients feel more successful by having you around.
• Build systems and make sure you’re managing and growing every business aspect.

The Biggest Client Challenges as a Copywriter

• A common challenge is when clients have a business goal but have no idea what to change to produce results.
• The biggest disconnect is clients not setting the product up to serve customers in a high ticket capacity.
• Taylor talks about how they handled a client who had maxed out his product and target in the full episode.

Using Marketing Funnels to Build the Right Product for Your Audience

• His team has been building Ryan Levesque’s Survey Funnel Formula for audience analysis.
• People don’t necessarily know what they want, but they know what they don’t want. Having customers self-select what they don’t want will give you an idea of the best product to create for them.
• You can correlate the Survey Funnel results to create three to four different avatars.
• You can use paid traffic to conduct deep dives. Or, you can also pay to run a survey from an already-established traffic list and build a product around that.
• Taylor talks more about their marketing strategies for generating more audiences in the full episode.

Taylor’s Most Successful Campaigns

• His best client to date was with real estate; their audience is very fluid. 
• He also had success in driving appointments to sales teams when he was starting.
• Webinar funnels always work for Taylor; it doesn’t stop working for marketing.
• If people don’t buy from the webinar funnel, bolt the survey funnel onto its back. This system reads people’s behaviour to tell you why they’re not buying.

Hyper-Relevancy in Copywriting

• The marketing funnels you’ll use will depend on who your audience is.
• Hyper-relevancy is having your marketing funnels set up correctly, so your copy doesn’t have to be that good anymore.
• When you get to connect with people directly, they trust you and take action on it.

The Challenge with Scaling Sales

• Scaling sales is a prominent issue in companies due to people’s different backgrounds.
• There are usually three or four different types of people buying your products.
• Having a tool like Infusionsoft makes scaling sales a matter of analyzing the whole thing and replicating a sales conversation.
• The copy at the beginning of your funnel should be different from the end copy.
• Taylor’s best tip: Call your audience, ask them questions, and turn their description of the problem into a copy. 

How to Craft a Compelling Offer

• The product is the object or service you’re selling. The benefits are its features, while the offer is 75% framing.
• Everyone wants to feel like they have exclusive access to something. Capture your audience by making your product look like the most exclusive, high-level thing.
• The product doesn’t have to be special; how you frame it is what would make it a good offer.
• Tune in to the full episode to learn how they frame offers for Taylor’s wife’s salon!

What Taylor is Working on Presently

• Taylor and his friend are building and starting to scale an agency flow called Traffic and Funnels.
• He is currently rebranding all his stuff into a new name: Copy Fusion.

Two Powerful Quotes

“The goal is to do the right things. The money is a byproduct.”

“The number one focus should definitely be on making sure that the results that you can offer your clients and the product that you can give to your customers is better than anything else that they could do with their time. “

About Taylor

Taylor Welch is a marketing consultant and funnel copywriter who specializes in building big-ticket marketing systems. After working in brick-and-mortar marketing for Memphis Investments, Taylor ventured into the online space and became known as THE Infusion Copywriter. Taylor is an expert in combining powerful copies using marketing funnels with effective automation.

Today, Taylor is the owner of Wealth Cap Holdings and the co-founder of Traffic and Funnels. Through his expertise, he helps clients generate over a million dollars in sales while working less.

Are you interested to know more about Taylor and his work? You can connect with him through his website, LinkedIn, Facebook, Instagram, and  Twitter.

Enjoyed This Podcast?

If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends so that they, too, can learn some great copywriting and marketing tips.

For episode updates, visit our website. You may also tune in on Apple Podcasts.

P.S.

• Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what’s holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

Results Based, Problem Solving Content Marketing Strategies With Ryan Hanley

Every business needs to have an online presence for marketing content. The more you delay this, the faster you become irrelevant. But an online presence is not just about having a website, Facebook page, or even an email list; it’s about how you connect with and foster your audience. Building a loyal community will eventually lead to profits. But it’s a delicate balance of providing value and pitching your services and products.  

At the end of this episode, entrepreneurs and leaders will be able to craft purposeful content marketing to amplify your business growth. Our guest Ryan Hanley, who is well-experienced with the art of content marketing, shares his insights on what makes a good plan for marketing content. We also talk about the value of strategies, advertisements, purpose, goals, and feedback. Create meaningful content and invest in your business growth!

About Ryan

Ryan Hanley has vast experience in content creation and strategy, speaking engagements, and leadership skills. He helps individuals and organizations create sustainable long-term growth. Through previous leadership positions as a CEO and Chief Marketing Officer, he gained the expertise in macro and micro obstacles all businesses face. His skills include brand storytelling, product strategy, organizational growth, and more! 

Ryan is also the founder of Rogue Risk, where he helps businesses take control of their direct insurance costs and the resulting indirect costs of risks. 

Growing Your Business By Meaningfully Marketing Content

Content Is King 

• Content has become so much easier to produce. You can upload a 20-minute video to YouTube in a matter of minutes. 
• Anytime you create content, it should have these three components: purpose, a specific audience, and goals. 
• Content is king. But not just any content: content with context is the true king.
• If your content doesn’t show any progress, you need to review what’s happening and adjust your content to feed what the audience wants.  

Simply Creating Is Not Enough 

• Marketing success depends on making sure your content is effective. Track what’s getting engagement, and produce more of that. 
• Don’t just create content. Make sure you know your content’s return on investments. 
• Many tools like Google Trends can help you identify current relevant and trending topics. 

Content Marketing KPIs 

• You need to know why you’re engaging in marketing content. This can range from building an audience, to selling services or products, to changing social media platforms. 
• For example, if you’re building a YouTube channel, your KPI may be based on the number of subscribers, in addition to the number of shares and comments. 
• Ryan shares that when he was selling his book, he focused on email marketing and getting as much on his list as possible.  

Different Approaches For Different Purposes In Marketing Content

• Ryan found out that his short videos resonated more with long-time fans. This is why he leans into his personality and uses references he knows this audience will enjoy.
• On the other hand, his articles tend to bring in new audiences. This is why his articles focus more on information and problem solving rather than his personality. 
• Over time, Ryan slowly shares more of his personality to these new audiences through his YouTube channel and podcast.  
• Although there isn’t a specific metric for knowing what content is suited for each person, try to test how you present yourself and your ideas on different platforms. 

Helping People  

• Your platform should also be open to engaging with people’s problems. 
• Not only can you create valuable content for your show or article, but you can also build a community that is more open to you. 
• Analyze who actually wants your help. Ryan shares that there are people who just ask questions but don’t really want to use the information given to them. 

Lead Generation Strategies

• Ryan shares that his podcast gets the highest conversion rate through a specific call to action. On the other hand, his text-based articles drive his email subscriptions. 
• Email subscribers then go through a six-email drip campaign to introduce them to his work gradually. The last email contains the link to buy his book. 
• After the book, Ryan uses his podcast to further build his relationship with his audience and build loyalty. 
• When people are willing to listen to you, they value you as a content creator.
• Use outbound marketing to quickly find groups of people who may be interested in your content. 

Marketing Content And Advertising 

• Ads can be effective, especially when you have the right message and the right landing page. 
• If you want to grow quickly, you need to invest in better systems. 
• Nobody accepts the offers you don’t make. 
• Ryan and Daryl discuss content advertising deeper in the full episode.

Content Marketing As A Funnel  

• Marketing content should not be a catch-all approach. You should filter specifically the kind of people you want to attract. 
• Attract potential customers, not everyone. Filter out the right clients for your business.
• Be authentic in your content marketing while still giving value. 

Invest In Growth 

• Always look for ways to grow online. Get people’s attention and invest in growth. 
• Investing in growth means investing in people, time, resources, and attention. 
• Knowing your potential customers is not about profiles or demographics; it’s about knowing their problems and how to solve them. 
• Oftentimes, you can’t just ask people what they want because they don’t know. 
• Learn to try things, and discover these needs and problems through experimentation. 

Aligning Your Goals To Your Purpose

• Don’t rush into creating content; know what you’re doing or why you’re doing it in the first place. Plan for your content, and know how you can track your goal.
• Ryan shares that his main purpose is to sell his book. This comes with a secondary goal of increasing email subscribers. 
• Have goals where you can test things out. 
• Tactics always change because people have become so accustomed to them. 
• Make sure that your goals will serve a higher purpose. The goal may be service-oriented with the purpose being the larger mission. 

Content Vs. Pitch

• Pitch as often as you are comfortable with it. 
• If you are uncomfortable pitching, it will not lead to conversions. 
• People will never know what your goals are, so you have to guide them through it. Don’t shy away from pitching all the time. 
• Help people know what to do by having calls to action. 

How To Receive Feedback

• Every time you receive negative feedback, it will only mean two things: your product isn’t good or they’re jerks. 
• Assess whether you can learn from the experience and improve your product. 
• Alternatively, it may just mean that you didn’t serve the right market. In this case, just move on. 
• Learn to seek out constructive and positive feedback. 
• Ryan shares how he handled a woman who was not satisfied with his book. He marketed his book for his audience to understand what his core principles were, not as a step-by-step guide on marketing content. 

Two Powerful Quotes

All content marketing is a series of filters. You're just putting content out in the world, allowing people to self-select into your funnel.

I know everyone wants to rush right into the content-generation side, and start doing all the things, and playing with all the pretty tools. But you got to know who you're trying to serve with what you're doing, and how you can actually track that goal before you do this stuff; or otherwise, you're never going to understand what the iteration is.

Resources

• Trusted Choice - The largest referral generation in the world for independent insurance
• Content Warfare by Ryan Hanley 
• Ryan Hanley Podcast 
• Ask Pat 2.0 Podcast
• Ask Gary Vee Show 
• Ask Altucher Podcast

 

You may connect with Ryan through LinkedIn, Instagram, and Twitter. You can also check out his website and Rogue Risk to learn more about his work!      

 

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

Godfather of mRNA Vaccines Prescribes How To End Pandemic Quickly - with Robert Malone MD | Harvard Medical School

Listen to this interview or check out bestbusinesscoach.ca for FULL show notes & the video version of this call.

4 Steps to Stop the Pandemic

1. Vaccinate people who are at high risk. But not everyone like we're doing.

2. Provide self-assessment tools to help people identify if they are high risk.

3. Provide early treatments - purge the parasitic entities suppressing them.

4. Create a home diagnostics system to test if you’re infected.

About Our Guest

Dr. Robert Malone, inventor of the core mRNA vaccine technologies & RNA transfection.
He has done extensive research and development work in:
Preclinical discovery research,
Clinical trials,
Gene therapy,
Vaccines,
Immunology, and bio-defense.

Dr. Robert Malone trained at UC Davis, UC San Diego. At the Salk Institute of Molecular Biology & Virology Laboratories. He received medical training from Northwestern University (MD), Harvard Medical School (Clinical Research Post Graduate), and UC Davis (Pathology).

To date, he has written close to 100 peer-reviewed publications. These have 12489 citations. 31 are h-index & 50 are i10-index [it's a big deal].

Dr. Robert Malone has been involved in developing, designing, and providing oversight to around:
40 phase-1 clinical trials,
20 phase-2 clinical trials, and 5 phase-3 clinical trials.
Plus vaccine-focused clinical research organizations

In most of those as medical director & medical monitor.

With 20+ years of management and leadership experience in pharmaceutical, biotechnology industries, academia, government and non-government organizations. He is one of the most experienced & credible experts you can find on this subject.

His prescription to end this pandemic quickly?

1. Only vaccinate the high-risk groups.
Not everyone.

Natural immunity is 10x better, stronger, faster, longer-lasting.
So if you're not high risk, it should be a choice to not get vaccinated.

Vaccine effectiveness is diminishing fast.
Covid-19 is mutating way more each week than they anticipated.

Vaccine-induced disease enhancement is a real thing.
Mass vaccination campaigns are only encouraging this.

Based on current rates of reduced vaccine effectiveness. Estimates are current vaccines will be ineffective within 6-12 months. Meaning new ones will replace them. 

There are legitimate risks involved from vaccination.

If vaccines synthesize a misfolded protein, we wouldn't know.
Misguided spike proteins CAN cause problems with Prion Diseases.
Lipid-nanoparticles with mRNA can pass the blood-brain barrier.
The covid vaccines went out fast.
We don't have good long-term data.
There HAVE been production contamination issues.
[See Moderna + Japan as an example].

Alphabet agencies could do better tracking & reporting adverse events.
Many things significant to an individual, don't register as clinically significant.
Like a 3% drop in fitness for an NFL player].

Recently 2 top brass left the FDA.
For reasons related to the third shot rollout.

My questions, not his, are:
Will a third shot meaningfully boost immunity?
Or are they moving big pharma inventory before the new vaccines come in?

#ProductLifecycles

Did anyone use a fax machine lately?
8 track? CDs?
Just curious.

Each year some major pharmaceutical company is paying hundreds of millions in criminal and civil settlements. Often for marketing dangerous drugs or paying kickbacks to incentivize prescriptions.

2. Early Detection.
Provide home test kits. Apps.
Tools to help people make data-driven decisions.
If they should get vaccinated or not.

Some people need to be vaccinated.
Vaccines aren't perfect, but they do serve a purpose.

3. Early Treatment:
This is a virus best battled early.
Ivermectin, HCQ, Vitamin D & even Aspirin have GREAT data they're effective - if used early.

4. Follow Good Health Science.
Allow open discussions about:
- Risk Mitigation
- Leading Indicators
- Black Swans

Right now the major alphabet agencies fly in the face of good health science.

There is no room for discussion on any of these things. It's either:
Follow the narrative of vaccines are our saving grace - or your career is gone.

They want 100% irrefutable, giant study data it 100% works. Proof so solid, it's cost & time prohibitive in an evolving pandemic. These emergency use Vaccines have NOT been studied as well as some PRE-existing drugs we could use as therapeutics.

Conversations are being shut down as if they're lethal.
When it's these NEW vaccines we have no long-term safety data on.

He believes in this climate - no one can publish papers saying anything against the narrative. Only if it's a giant study with immaculate outcomes.

There is little space for open dialogue or exchange.

Careers are being ended for trying to open discourse.

Misc items which came up:

We don't know enough about Viral Reactivation of Covid-19.

Despite years of trying, there are no successful vaccines for a coronavirus. For a successful vaccine, viruses must activate a strong immune response.

There have been many problems with corona vaccines in the past. For example, the original SARS vaccine. It actually increased the pathology rather than reducing it.

So the first SARS corona vaccine caused, in animals, inflammation in the lungs.
Inflammation which wouldn't otherwise have been there if the vaccine hadn't been given.

Vaccines can also create hyper-sensitivity in certain cases. This means they work well against main target virus. But when a wildly mutated virus comes along.. The immune system response kills the host.

Vaccines in general are very safe.

But these COVID vaccines lack sufficient long-term data.

In 1976 there was a swine flu outbreak. Mass vaccination campaigns like this rolled out and were stopped due to adverse effects causing neurological issues. 

Rushing vaccine due process can have severe consequences.

August 22nd 2021, a paper was published saying:
https://www.biorxiv.org/content/10.1101/2021.08.22.457114v1
"Although Pfizer-BioNTech BNT162b2-immune sera neutralized the Delta variant, when four common mutations were introduced into the receptor-binding domain (RBD) of the Delta variant (Delta 4+), some BNT162b2-immune sera lost neutralizing activity and enhanced the infectivity."

But there's no space for discussion... The propaganda machine is running bigger and harder than it ever has historically. Shutting any doubt down. Censorship is rampant.
It's really crazy what's going on right now.

Some say it's because there is so much profit to be made. According to the FDA website:

FDA may authorize unapproved medical products or unapproved uses of approved medical products to be used in an emergency to diagnose, treat, or prevent serious or life-threatening diseases or conditions caused by CBRN threat agents when certain criteria are met, including there are no adequate, approved, and available alternatives.

https://www.fda.gov/emergency-preparedness-and-response/mcm-legal-regulatory-and-policy-framework/emergency-use-authorization


Again, Listen to this interview or check out bestbusinesscoach.ca for FULL show notes & the video version of this call.
 
Be safe everyone.

As always, thank you for your time & attention. 

Check out this episode!

How To Grow Into A $25,000,000.00 / Year Marketing Ad Budget & The Team To Get You There - With Tyler Garns

We progress because we can build upon the knowledge of those who came before us. As we learn from other people’s successes and failures, we identify what works best for us. The same is applicable for growing a business. Expert advice from mentors, cultivated from years of experience, can help you get to where you want faster. This week, we have the honor of learning from a genius marketing strategist.

In this episode, Tyler Garns shares what it takes to grow your business to success. We learn about the different phases of a business and where you should focus your attention. We also find out what it takes to build a good company culture and manage your team effectively. Tyler also discusses the value of writing good copy as part of a marketing strategy and how you can start writing better messages today.

If you want to make an impactful marketing strategy to grow your business, this episode is for you! 

3 Reasons Why You Should Listen to This Episode

1. Discover the different stages of a business and the challenges you may face along the way.
2. Find out why you need to build a company culture that examines how your company serves your employees.
3. Understand the power of one and how it allows you to write powerful copies for your marketing strategy.

Resources

• Connect with Tyler:  Website | LinkedIn | Twitter
• Box Out Marketing
• • Do you want to know more about how to apply a successful marketing strategy for more conversions? Get the free ​​18 Keys To Getting Results with Infusionsoft ebook to learn more!
• Infusionsoft
• Crossing the Chasm by Geoffrey A. Moore

Episode Highlights

How Tyler Got Started

• Tyler’s dad worked in commercial photography, which is more adjacent to advertising than marketing. 
• In college, he got a job at an internet company in Utah. There, he dabbled in web development and coded for their product called Community Architect.
• After briefly working in pharmaceutical sales, Tyler joined Infusion Software in 2007. Eventually, he became the company’s Vice President of Marketing.
• In 2014, Tyler left Infusionsoft to start his own business, Box Out Marketing. This company offers businesses an automated marketing strategy.

The Role of Coding for Online Businesses

• Coding has played a big part in Tyler's success.
• However, as a business owner, he recognizes that his responsibilities lie in building and growing the business.
• If you’re running an online business, you don’t necessarily need to be writing code. Instead, familiarize yourself with what’s possible. 
• Your understanding of the different software and their possibilities allows you to dream bigger.
• Through this, you’re better able to explore opportunities and direct your vision.

Challenges that Business Owners Face

• When starting a business, the challenges you face include securing revenue, generating consistent leads, and fulfilling orders. 
• After this, you may encounter complex finance problems such as retention issues, among others. 
• The rate at which you solve these challenges depends on your business model, background, skill, and team.

Challenges in Tyler’s Business

• Tyler shares that he left Infusionsoft without a plan.
• The first struggle that he faced was figuring out his vision. 
• At first, he helped business owners develop a marketing strategy. However, he quickly realized how this setup would not help as many people as he would like. 
• As a business owner, Tyler also struggles with the operational side of things. In particular, he’s still learning to build, train, and delegate tasks to his team. 
• Despite the challenges, he’s still optimistic about the path that his company is taking.

On Building a Company Culture

• When thinking about company culture, you need to ask how the company is serving its employees. 
• Jobs have to serve people’s personal lives and desire for growth. They also need to feel connected to the mission and vision of the company. 
• Meanwhile, when you focus on how employees serve your company, you’re more likely to have resentful employees who don’t feel supported.

The Three Key Metrics Model

• This model identifies the three key metrics that each employee needs to accomplish. They are then graded based on these criteria.
• Through this, they’re consistently aware of their performance.
• For example, the marketing team's metrics may include leads, prospects for sales, and visitors to the website.
• There’s no one criterion you need to follow when determining the metrics for each team. Have an open dialogue with your members to determine what works best for everyone.
• When looking at productivity, you can look into the percentage of tasks completed on time. 

Writing Copy as a Marketing Strategy

• Automated marketing used to be enough for a marketing strategy. 
• The increased volume in internet traffic now necessitates business owners to develop a more impactful marketing strategy to set themselves apart.
• Writing copy as a marketing strategy sends your clear and persuasive message to a well-defined target audience. 

The Right Type of Messaging for Your Marketing Strategy

• Power positioning has four key pieces of power positioning that can help you develop your messaging. 
• These are: who you’re talking to, what you’re offering them, the big problems they have that you can solve, and what makes you unique. 
• The clearer you are on the messaging in your marketing strategy, the more conversions you’ll be able to get. 

• If your marketing strategy is laser-focused on one target,  you can still hit others in the general vicinity. Gain a solid foothold first before you spread out.

Characteristics of Successful Business Owners

• First, the most basic habit for success is tracking the key metrics in your business.
• Second, invest wisely—don’t forget to track the ROI of your investments.  
• Third, segment to the power of one. You’ll get better results if you have one-on-one conversations with leads. 
• Fourth, test for success and make sure you’re continuously optimizing. Stick to what works, and don’t get distracted by shiny new trends.
• Finally, model success. Instead of trying to copy, figure out successful business strategies and try to implement these.

Tyler’s Current Projects

• Clients who purchased high-end services from Tyler’s company can get access to the W Sales Club. They’re getting ready to launch this club to the public.
• This club gives business owners access to modules, tools, and a community of people who will help them grow their businesses.
• Tyler’s company is also focusing on providing campaign services for Infusionsoft users. They follow up every 30 days to optimize and give their clients the best possible results. 

Using the Power of One in Your Marketing Strategy

• When you’re writing copy for your marketing strategy, think of one ideal customer, preferably someone you know.
• Write the first draft of your copy addressed to them. Through this, your writing becomes more personal.
• Then, segment based on meaningful marketing groups. You can get this data by having people fill out forms that ask questions, such as their biggest challenges and goals. 
• Once you know what resonates with your target audience, you can write a copy geared towards them.
• Vulnerability is also crucial. People are much more likely to connect with your message if you open up.

Two Powerful Quotes

“If you can dream it, you can build it. That's really where I find the value of understanding the tech for a business owner.”

“You’re competing on a global scale with everybody else on the internet. And so, you’ve got to have solid messaging, you’ve got to have a good way to get in front of your audience. If you don’t, then you’re dead in the water.”

About Our Guest

Tyler Garns is a digital marketing expert, speaker, coder, and the founder and CEO of Box Out Marketing. He is best known for his work from 2007 to 2012 as a Marketing Director and VP of Marketing at Infusionsoft. There, he learned and build great strategies in lead generation, conversion, and sales.  

Currently, Tyler is a small business coach and consultant. He helps business owners break barriers and achieve great results. Through Box Out Marketing, Tyler and his team provide Infusionsoft users with strategic coaching and campaign implementation services.

Are you interested to know more about Tyler and his work? You can see more of what he does at Box Out Marketing. You can also connect with Tyler on LinkedIn and Twitter.

Enjoyed This Podcast?

If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends so that they, too, can learn some great tips on building a successful business.

For episode updates, visit our website. You may also tune in on Apple Podcasts.

P.S.

• Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what’s holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!