What Sales Skills Are Most Important? | Sales Strategy & Sales Skills

What Sales Skills Are Most Important? | Sales Strategy & Sales Skills

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What Is The Difference Between Information and Business Intelligence?|BI | Business Intelligence

What Is The Difference Between Information and Business Intelligence?|BI | Business Intelligence

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How Is Business Intelligence Used? |BI | Business Intelligence

How Is Business Intelligence Used? |BI | Business Intelligence

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What Is Business Intelligence |BI | Business Intelligence

What Is Business Intelligence |BI | Business Intelligence

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How To Learn Business Intelligence |BI | Business Intelligence

How To Learn Business Intelligence |BI | Business Intelligence

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Strategic Business: Seeing the Bigger Picture with Konstantinos Kaloulis

Scoring a big business deal would make anyone excited. Why wouldn't it? But that happy feeling can make us shortsighted and forget why we started the business in the first place. We jump in without analyzing the risks and completely fail to see the bigger picture. A strategic business won't make blind moves like that. The solution to this problem lies in repeatedly asking, "What do I want out of my business?"

At the end of this podcast, you will learn how to achieve strategic business growth. Our guest, Konstantinos Kaloulis, shares how he overcame the greatest challenge of leading a professional team in his career. We talk about how he led Doodle Video’s success, his strategic hiring process, and the value of freedom in entrepreneurship.

Tune in to this value-filled conversation on managing your team and business systems!

Here are three reasons why you should listen to the full episode:

1. Discover the most strategic business techniques for hiring the right people on your team.
2. Find out why you should hold back the excitement from getting big deals.
3. Learn the secrets to effectively managing business growth.

Resources

• Google Ads
• The Checklist Manifesto by Atul Gawande
• The E-Myth Revisited by Michael E. Gerber
• How to Win Friends & Influence People by Dale Carnegie
• Connect with Konstantinos on Facebook or Twitter

About Konstantinos

Konstantinos Kaloulis is the founder of Doodle Video, the world's #1 animated video marketing company. As a marketing strategist, he leads entrepreneurs in utilizing top-of-class animated video marketing. Doodle Video has a wide range of services, from video sales letters (VSLs), landing page videos, video ads, etc. Its mission is to generate more leads and higher website conversion rates for clients.

You can connect with Konstantinos through his Facebook and Twitter.

The Importance of Knowing What You Want Out of Your Business

Konstantinos’s Beginnings

• Before he got into the business, Konstantinos used to be in the music scene and promoting for clubs.
• He was able to reflect on himself one time while he was in a producer's mansion. He realized that he felt like he was missing out.
• Deep down, he desired to obtain the things he had while benefiting other people.
• That same day, he started researching and learning about business mentors.

Doodle Video’s Success

• Doodle Video has become the world’s #1 whiteboard video production and video advertising agency.
• They’re rebranding 6-, 7-, 8-, and 9-figure business leaders, marketers, brands, and best-selling authors.
• Before Doodle Video, Konstantinos was working with major brands and their marketers.
• He started out drawing the videos himself for Doodle Video. Now, there are 140 people in the company.

The Greatest Challenges in Konstantinos’s Career

• His biggest challenge was managing growth. 
• He had to transition from being a one-person shop to building a team of professionals and training potential team members.

Hiring the Right People

• Even big businesses make mistakes when hiring people. 
• Listen to the full episode to know how Konstantinos lost around $120,000 for hiring the wrong team members!
• Now, they're more strategic in hiring, ensuring that the applicants thoroughly understand the position and can produce results.
• Sometimes, entrepreneurs are not ready to hire a person yet. Either they don't understand the responsibilities to be assigned, or they're not capable of making the person understand the job.
• Konstantino has two categories for his employees: the main team and the assembly line. Tune in to the full show to know how Konstantinos manages his team!

The Best Piece of Advice

• Konstantinos is an entrepreneur who looks at the positive aspects of everything.
• While doing multiple big deals months ago, his business partner gave him valuable advice: always analyze the big picture in every deal he gets.
• Ask yourself, “In what ways can I personally lose out from doing this deal?”

How to Manage Strategic Business Growth

• Konstantinos had to start seeing the business as a family.
• It’s about finding the problems and fixing them strategically. Some people make a big mistake before they even start: choosing the wrong business type.
• Don't compromise on your dreams, and don't look for quick money. You have to analyze what you want to make money for and evaluate the business's potential.
• Hire a reliable team that you can trust.
• Listen to the full episode to learn what the Lamborghini test is!

Navigating the Internet Marketing Space

• Konstantinos came into the Internet marketing space two years ago. There are geniuses and garbage in this space.
• However, Konstantinos noticed that people rarely explain how to build a company with the right structure.
• This space is getting people into creating content and trading their time for money. A strategic business requires that you be crystal clear about what you want to do.

Knowing the Downside of Information Products

• What is the opportunity cost? What are you losing to take the time to consume them?
• Often, people who sell information products aren’t properly qualified to help those who pay them. There’s no understanding of how to help their customers achieve their goals.
• People selling information products need to provide an overview and extra guidance on the use of that information.

What’s Next for Konstantinos

• He currently manages multiple businesses, leads Doodle Video, and handles a $100,000 coaching program.
• Konstantinos guarantees to turn clients’ companies into one of the top three brands in their entire marketplace within 12 months.
• His company also does buying-and-selling of companies.

Konstantinos's Biggest Takeaways

• Being bored is a privilege.
• You have to see people as people and not as numbers. 
• Konstantinos now accept three phone calls a day instead of 20 to 30 phone calls.
• We have to take the time to connect with people at a deeper level.
• Being a good person pays off.

P.S.

• Do you already have a successful business that is up and running, able to pay its bills with profit left over?
• Are you interested in growing your business, automating or streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If your answer is YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time and way to contact you.

Check out this episode!

How To Write A Sales Strategy |Sales Strategy & Sales Skills

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What Does A Business Operations Specialist Do? | Business Operation Systems

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What Are Business Operations? | Business Operation Systems

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How To Improve Sales Skills |Sales Strategy & Sales Skills

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What Is A Sales Strategy | Sales Strategy & Sales Skills

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Inside The Mind Of A Master Marketing Mechanic With Chris Goegan

As an entrepreneur, knowing your niche early on is essential to have a clear focus on the road where you're headed. Along the way, you have to identify the most relevant problem, which you must prioritize. Remember, you have to fill a specific gap in the market to draw customers to you naturally. Like any other field, there are processes you must follow and marketing strategies you can use to formulate the most effective solutions for your business problems.

In today’s episode, we’re joined by the master marketing mechanic Chris Goegan. He’s here to discuss how startups and multimillion-dollar companies can break through what’s holding them back and figure out the gaps in their marketing. He also talks about his experiences as an engineer-turned-salesperson and the business lessons he learned from being a long-distance endurance athlete. If you want to improve your business problem-solving skills, make sure you tune in to the episode!

About Chris

Chris Goegan is a business growth consultant who helps clients grow and scale their businesses using his proprietary methodology called Engineered Marketing. Engineered Marketing is a time-tested and proven way of building the ultimate integrated internet selling machine. Chris has a background as a high-volume manufacturing engineer, sales professional, marketer, and endurance athlete.

How to Identify and Solve Marketing Problems Effectively

How Chris Got Bitten by the Marketing Bug

• Chris started as a mechanical engineer. He worked at manufacturing plants and Ford Motor Company.
• They sent him to the worst areas of the plant to make it better, and they will fire him if he doesn’t.
• His experience as an engineer taught him to find and prioritize the problem in an area that will give the biggest returns when you fix it.
• Chris would put short-term fixes to test and long-term fixes in place to monitor and analyze things. His experience honed his strategy and problem-solving skills.

Identifying the Problem

• In his experience as an engineer, they have some data that offers a general overview of the problem.
• Then he would start peeling the layers back. Through this, he can see where they're getting the worst efficiencies and understand how each part is made.
• If you keep things upstream, it’s going to help you think about downstream.
• Prioritize the biggest one among multiple problems and work on those first. Then keep going down the list and solve the rest.

The Marketing Process

• As both an engineer and a marketer, Chris learned that the principles are the same, although the steps are different.
• It doesn’t matter which marketing strategy you have; the principles remain the same for all of them.

Fixing the Problem

• Usually, the problems aren't at the place where you're looking—it's often somewhere else.
• On fixing the problem and reporting: put a temporary fix first and then collect data, which you can use to create a permanent solution.
• Make sure it gives you the return you wanted before investing money in new equipment and systems.
• The numbers always say something. You can find solutions by watching the data and seeing trends and patterns develop.
• The problem is most business owners are so busy trying to be successful that they don’t have time for due diligence and monitoring.

Tracking and Measuring

• The key element: dashboard monitoring.
• If there's no dashboard, look at site analytics. Look at how many people are opting in.
• Focus on one or two new products instead of trying to do everything at once.
• Habit stacking: If you can’t measure all things at once, develop a baseline to gain momentum and get moving.

Overcoming Career Challenges

• The biggest challenge Chris had was coming to terms with the false belief of the self-made man.
• In engineering, you have data and numbers, and you focus on understanding how things work. In sales, you master the understanding of why people buy.
• If you combine these experiences, Chris says it can give you a false sense of self—and building ego.
• With this false sense of self, he realized he was trying to be someone he wasn’t meant to be.
• He has come to terms that it’s not about personal greatness; it’s about helping and serving other people.

Advice for People Who Are Starting Out

• Get help. Don’t do it on your own.
• Be wise and take calculated risks. Wisdom is the most valuable thing.
• The two types of wisdom: the wisdom you get from trying and failing on your own and wisdom from other people who have the experience.
• No two situations are identical. Chris encourages struggling entrepreneurs to gain perspective.
• The biggest advice Chris has is to listen to his wife. He's able to take himself out of the picture and be much wiser about things.

Habits for Success

• Be disciplined. Do something on a regular basis, whether you feel like it or not.
• The key things: studying, learning, discipline, working on your priorities, and analyzing your results.
• When you work on the boring stuff, fast forward a year or two from now, and you'll realize that you have outpaced the people who are always about shiny objects.
• Proverbs 3:5-6: Trust in the Lord with all your heart and lean not on your own understanding. Acknowledge him in all you do, and he will direct your path.

Acknowledging Your Skills

• Just because someone's good at what they're doing, it doesn't make them better. They're only more skilled in that area.
• Skills are fostered and grown. Everybody has a different set of skills and niche.

Resources

• The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt
• Leukemia & Lymphoma Society
• Why People Buy: Achieving the Selling by Guy Baker
• The Little Mouse, the Red Ripe Strawberry, and the Big Hungry Bear by Don Wood
• Sell Little Red Hen! Sell! By Jeffrey Hansler
• Og Mandino’s Books

You can reach Chris through his website, or you can email him at chris@chrisgoegan.com. Is your marketing not working as it should be? Get a free consultation from Chris here!

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Do you want to achieve your goals, get more things done in less time, and double your sales?

📨 If you can answer YES to all three questions, visit: https://www.members.bestbusinesscoach.ca/problems-we-fix/ To see if we can fix what's holding you back.

Check out this episode!

Why Business Intelligence Is Important | Business Intelligence

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Business Analytics, Principles, Concepts and Applications | What Why How | Business Intelligence

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What Is Systems Thinking In Business? | Business Operating Systems

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How To Get Into Business Analytics | Business Intelligence

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More Than Being a Business Owner: The Guide to Entrepreneurship with Carl Taylor

Entrepreneurship is about more than just being a business owner. It involves taking risks and finding potential in unfamiliar industries. The challenge that entrepreneurs face is knowing how to capitalize on opportunities presented by other businesses. 

By the end of this episode, listeners will gain a new perspective on how to thrive in business. Our guest, Carl Taylor, shares the blueprint for his transformation from introverted student to successful business strategist. He talks about the value of buying already existing businesses over starting from scratch. We also discuss common mistakes to avoid, struggles with self-doubt, and resources for aspiring entrepreneurs. Join us on this eye-opening and inspiring journey to reach your dreams.

Episode Highlights

Carl’s Beginnings

• Carl was introverted and bullied as a child. He used this as motivation to improve his skills and find something to succeed in.
• His grandmother lent him the money he used to start his first unofficial business venture. He learned his first lesson in business from this experience: without customers, you have no business.
• Carl was always interested in computers. He learned how to code, which served as the foundation for much of his success. His first real business was doing web design and development. 
• After selling his first business, he saw the potential of buying and selling businesses. He has since been sharing this strategy with aspiring entrepreneurs. 
• He lives by the Tony Robbins principle of “you meet your musts.” Carl believes in the importance of understanding what motivates you. 

Overcoming Initial Challenges

• The fundamentals of being a business owner remain constant: get people interested in your product, convert them into customers, and make sure they keep coming back. It’s only strategies that change, depending on your type of business.
• You must believe in your ideas and fight self-doubt. Having the right mindset is crucial.
• Having an initial success doesn’t mean you’ll continue to be successful.
• Carl has two acronyms for fear: “False Expectations Appearing Real,” and “Finding Excuses And Reasons.”

Starting Your Business The Smart Way

• Rather than starting a business from scratch, you can buy an existing one.
• Buying an established business saves you the time and effort of building it, finding clients, and setting up systems for it.
• If you negotiate properly, you can buy a business for less than the asking price, even with minimal capital.

Personal Development

• Read and research on all the great thinkers of your industry.
• When you’re stuck, learn something new.
• The answer to a mental block is more research.

Avoiding Common Mistakes

• When considering buying a business, look beyond your expertise. Don’t limit yourself to what’s familiar to you — look for what you can add value to.
• Look beyond your budget. Don’t limit yourself to what you can afford. Remember that you can always negotiate.
• Don’t get emotionally connected. Fact check, evaluate the business, and gather information from the business owner.
• Don’t act out of desperation. Even when taking risks, make sure they are calculated.

There Are No Shortcuts

• No guru has a secret to making money.
• All that exists are systems and tools, but your success as a business owner will still require legwork and implementation.
• Find out what you have an excess of — time, knowledge, or money — and leverage it to work for you.
• Build a team.

Powerful Quotes

“One of the big myths in business is you think just because you’ve been successful once, means you’ll continue to be successful.”

“And that’s who my audience is. They’re the people who, they’re passionate about business, they see that this is how they can change the world. This is how they can achieve their dream.”

“I think when you truly become that serial entrepreneur, it’s no longer ‘I do business.’ It’s like, ‘I am business.’” 

“If I think I can, I can. If I think I can’t, I can’t, because I’ll give up.” 

“Business is a team sport. You know, business is not something you do solo.” 

About Carl

Carl Taylor is an entrepreneur, bestselling author, and business strategist. He was a business owner at 15 years old and has since gone on to buy and sell multiple companies. Carl also teaches aspiring and existing entrepreneurs how to save time, money, and effort by buying, building and selling businesses. He mentors other business owners through his business education company, Business Builders Academy. He also founded Automation Agency, an online marketing agency that helps small business owners implement the latest marketing strategies.

You can connect with Carl through his website, LinkedIn, Twitter, Facebook, and Youtube. You may also check out Business Builders Academy and Automation Agency. 

Enjoy the Podcast?

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For updates and more episodes, visit our website. Subscribe and tune in on Apple Podcast. You can find us on Facebook and Instagram.

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Do you want to achieve your goals, get more things done in less time, and double your sales?

📨 If you can answer YES to all three questions, visit: https://www.members.bestbusinesscoach.ca/problems-we-fix/ To see if we can fix what's holding you back.

Check out this episode!

How to Put Value in Online Marketing to Make Millions with Chelsea Frederick

With online marketing, you can utilize various digital tools to execute advertising campaigns and track your results. As a marketer, you have to make the most out of these tools and come up with an effective online marketing strategy that will cater to your prospects’ needs. Considering that most customers are on the Internet, having solid online marketing is also an excellent opportunity to boost your business' credibility and growth.

In today’s episode, we’re joined by Chelsea Frederick, the CMO of Brandetize and Brian Tracy International. She highlights the importance of putting value in your marketing content and creating a system of processes to execute it. She also talks about what it's like working with the one-and-only Brian Tracy and the lessons she has learned being in the industry for more than ten years. Make sure you tune in to the show and find out the blueprint of what every business marketer needs to be successful in online marketing!

About Chelsea

Chelsea Frederick is the CMO of Brandetize, a performance-based digital marketing team that has been helping online businesses thrive for over 18 years. She is also the CMO of Brian Tracy International. Chelsea is a digital marketing professional with extensive expertise in direct response marketing, branding, and business development. She helps businesses execute a results-driven integrated marketing strategy for their brand, product or service. 

How to Put Value in Online Marketing

Getting into Marketing

• Chelsea majored in marketing in college and started working at Brian Tracy right after.
• She had always been interested in marketing and the whole psychology and writing aspect behind it.
• Now, she has transitioned into the analytical side and looking at the bigger picture.

The Biggest Challenges in the World of Direct Response and Online Marketing

• Direct response is taking one action and achieving results. 
• According to Chelsea, attribution has been an ongoing challenge for them.
• Particularly for Brian Tracy, there are a lot of different moving parts, which adds to the level of sophistication on the attribution side.
• Sometimes it’s enough to get close and know that you’re making more than you’re spending, even if it’s not to the exact decimal point.

Key Pillars of Revenue Generation

• Email marketing has always been huge for generating quick revenue. Put out content with value and be consistent with it.
• For Brian Tracy, they utilize and automate evergreen email sequences. They also have affiliate marketing, outside ads, and blog.
• It's the consistency and how long they’ve been running.

Putting Value in Your Products

• Always put your best foot forward.
• Give good content and add value, which allows people to trust you.
• Lead with the best. Capture that lead, and then you can dive in and figure out what else they want.

Advice for Online Marketers Who Struggle in Sales

• If your sales page isn't making any sales, take a look at your offer. Don’t shut everything off at once when you see people aren’t buying.
• Make sure you have the data that can give you some insight into people.
• Go with your warm leads first. If it does well, move outside sources like affiliates and Facebook ads.
• You should never send one email and expect results—you need to follow up on people.
• Do a lot of testing to find the right market and try to figure out what would add value.

The Benefit of Testing

• It allows you to learn about your offer and your customer base.
• When you learn more about your customers, you can tailor your message and marketing towards them more clearly. Then, you're going to have better results.
• Headlines are the simplest thing you can tap and boost on an opt-in page without needing to change your marketing budget.

The Biggest Mistakes in Marketing Promotion

• Starting off mailing directly to the sales page and not capturing the lead first.
• Marketing isn't just a one-off, and you're done. It's a sequence of events.
• On the sales page, the biggest thing to focus on is the opt-in page because that increases everything else through the funnel.

Creating a System of Processes

• Create a system of processes and find the best person to do the repeatable tasks you can offload.
• You need to have human resources for specialist positions.
• Brian Tracy: “Every minute you spend in planning saves 10 minutes in execution, and this gives you a 1,000 percent return on energy.”

What It’s Like Working with Brian Tracy

• Brian Tracy pulls so much wisdom around stories and metaphors he can refer to.
• He does what he does because he loves it. He loves writing books and speaking, and he was born to do it.
• Brian Tracy gives more value in a lot of instances. Curiosity drives people’s passions.

The Wonders of Marketing

• Chelsea loves the number of new opportunities, new tools, and new ways of online marketing. She finds that it's remarketing in itself.
• She also loves creating a system and writing it down before moving on to something else.
• In business, you can't do the same thing forever. You need to evolve with the new technologies that are emerging.

Habits for Online Marketing Success

• One important and significant habit for success is continuous learning. Read continuously, because it will allow you to stay on top of things.
• You can’t allow other people to dictate your time. Stop and think about what’s important.
• If you’re doing all you’re doing is learning without implementing, then that just becomes an excuse not to take action. There has to be a balance.
• There are many avenues where you can learn: there are podcasts, books, and audiobooks, among other resources.

The Agency Model

• Chelsea and her team are partnering with talent.
• It's the same core pillar, strategies, and principles but different content.
• Their ideal clients are people who have a name and their space, someone who can create content and needs a team to manage their day-to-day operations and marketing.

Resources

• Clicktale: Digital Experience Analytics
• Crazy Egg Website Optimization
• Neil Patel’s Website
• Ogilvy on Advertising by David Ogilvy
• Breakthrough Advertising by Eugene M. Schwartz
• Think and Grow Rich by Napoleon Hill
• The 17 Day Diet by Dr. Mike Moreno

You can connect with Chelsea on LinkedIn, or you can email her at chelseafrederick@brandetize.com. Don’t forget to visit Brandetize’s website here!

 

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Do you want to achieve your goals, get more things done in less time, and double your sales?

📨 If you can answer YES to all three questions, visit: https://www.members.bestbusinesscoach.ca/problems-we-fix/ To see if we can fix what's holding you back.

Check out this episode!

The 6 Laws Of Business Success with Brad Martineau

It’s easy to decide to start a business. But making it stick around is another conversation. A lot of entrepreneurs dive in with rose-coloured glasses and fiery passion. But this is not enough if you want to thrive and survive in your industry. What are the laws and pointers vital to business success?

Brad Martineau shares his journey from getting out of his boring job and into the successful businesses he co-founded. He talks about habits for success and using mistakes as lessons to grow your business. Hit that play button and discover what really makes a business successful.

About Brad

Brad Martineau is the co-founder of PlusThis, a campaign toolkit for marketing automation users, and Sixth Division, a business marketing automation agency. His work helps marketers & entrepreneurs run advanced marketing campaigns and businesses to be more systematic and efficient.

 

Ensuring Your Business Success

Who is Brad Martineau?

• Brad helps businesses be more systematic and efficient to make more profit and achieve goals better.
• His first job was being an online admissions counsellor at the University of Phoenix back in 2002. He described it as the “soul-sucking” job that made him know what good jobs are.
• After two and a half years, he joined his brothers in InfusionSoft and became the company’s one-man support team. In his six-year run, he also took part in implementation and product management.
• He then decided to be a freelance consultant for six months and eventually discovered that working on his own wasn’t for him.
• He started a membership site that gradually fizzled but led him to his current business partner. It was first a recruitment for marketing automation for enterprise companies. Three weeks in, the two started Sixth Division.

A Rough Start

• During the first six months, Brad and his partner weren’t making money for themselves. The early years had a lot of bad decisions, too.
• A lot of people get caught up with making mistakes when starting.
• It’s okay if things don’t go your way. Mistakes will hurt, but you need to keep moving forward.
• Brad and his partner went to Infusion Con with a sponsorship where they would have time to sell their business. At the time, they just signed a three-year lease and Brad has no money in the bank.
• Fortunately, they sold that night and even made seven figures at the end of that month.

Business Success: Making Growth Happen

• Despite getting seven figures, everything was pure hell. Clients were pouring in, and there was so much work to do.
• The work now is so much smoother than before. They didn’t have the well-defined system they have today.
• They sponsored more events to put their company’s name out there.
• The smaller team back then did the work from all departments.

What Happens After

• When planning for 2013, Brad’s team thought the goal is to double because that’s what they’re “supposed to do.” 
• But they realized they should only focus on the team’s satisfaction. So, their major move was to cut their schedule in half. They also wanted to establish an outstanding team.
• That year, Brad and his partner stepped out of doing services work and finally focused on their expertise.

Getting Things Done

• The biggest enemy of accomplishing anything great is the time spent in trying to decide how you’re going to do it.
• Just pick something and go with it. You will eventually discover whether or not you’re doing the right thing.
• Half-assed, poorly implemented, but completed action is better than no action.
• The unfinished or unmade decisions in your mind affect everything you do. 
• Decisions aren’t permanent.
• You need enough information to make a decision.

Building Business Success with Patience

• There are some shortcuts and quick wins, but slow growth will always be your core foundation.
• If you want to build something that will stick around, you should have a core that will grow slowly.
• Neglecting your foundation will only make something that’s temporary.

What Holds You Back

• Fear is one of the biggest things that hold us back.
• People shy away from things they don’t understand. But when you dive into them, they’re straightforward.
• Attack the scariest things, and you’ll make massive progress.

Six Laws of Small Business Success

• Always wear glasses. Be clear on what you’re trying to do in the first place.
• You’re not the plumber. You don’t have to do everything by yourself. Let go of other tasks.
• You’re not a snake. Create a plan and attack things one at a time.
• You cannot implement a strategy. Turn your ideas into an actual plan.
• Don’t start as ninjas. Know what successful people were doing when they were at your level. 
• The map appears when the car is in motion. You’re never going to have enough information to finish anything vital before you start it.

Every Business is Different and the Same

• No matter how unique your niche is, every business will experience the same problems.
• Businesses are similar in their structures and foundations.
• There’s no templated system. Diving into businesses is explicitly done.
• The only true differentiation you have is the experience you create for your prospects and customers.

Diving into Businesses: The Sixth Vision Way

• Identify your small business playbook: marketing, sales, finance, fulfillment, and internal.
• Start with what’s going to have the most significant impact.
• Consider three things: What drives more revenue, which will be more efficient, and what will give you peace of mind.
• What’s usually talked about is creating a vision for your company, identifying your purpose, creating a culture around what you’re building, and how to hire people.
• Know what is the next most important thing and focus there.

Habits for Success

• Rich people spend money to save time. Poor people spend time to save money.
• Stay disciplined to what you’re trying to do. It’s a painful process to figure out.
• Know what you’re trying to accomplish.
• Nothing’s real until it’s on your calendar. You’re not allowed to commit to anything unless you have time on your schedule to do it.
• Do not overcommit. Do one thing and nail it. Finish it. Then, move on to the next one.

 

Connect with Brad on his social media accounts (@bradmartineau) or reach him through email (brad@sixthdivision.com).

 

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Do you want to achieve your goals, get more things done in less time, and double your sales? 

📨 If you can answer YES to all three questions. Visit: https://www.members.bestbusinesscoach.ca/problems-we-fix/ To see if we can fix what's holding you back.

Check out this episode!

Why Mastering ONE Skill is Key to Business Success With Ryan Levesque

It’s easy to get sidetracked with what we’re trying to achieve, especially with all the distractions and “opportunities” around us. We want to try everything, and we start so many projects, but in the end, we end up accomplishing nothing. In the end, we excel at nothing. This is the reason why we should invest and master one skill to offer value and find business success.

In this episode, we’re chatting with Ryan Levesque as he shares what urged his paradigm shift in doing business. He emphasizes the importance of categorizing and why mastery is a skill that leads to success. He also talks about the right way to ask questions to collect customer data effectively. Tune in to the podcast to learn how you can turn doing something until it’s dull into something beautiful!

About Ryan

Ryan Levesque is the CEO of The ASK Method Company, a marketing education company, which ranked #462 on the 2017 Inc. Magazine’s 500 Fastest Growing Companies for 2017. Ryan is the #1 national best-selling author for his book Ask. He is also the co-founder and investor of bucket.io, a leading marketing funnel technology for entrepreneurs. 

Mastering the Key Skill for Business Success

Ryan’s Beginnings

• Ryan studied neuroscience at Brown University and considered becoming a neurologist.
• When his grandparents passed away when he was young, he took a $5,000 inheritance. He eventually grew it into $85,000 before he even went to college.
• He studied Chinese initially because of his interest in the effects of traditional Chinese medicine on the brain.
• Ryan ended up working for AIG Insurance Company in China, where he ran a massive expansion project.
• By the time he was in his mid-20’s when he had achieved everything he wanted, he had experienced a quarter-life crisis.

Paradigm Shift

• He took a trip to Kota Kinabalu in Borneo with his wife to get away and reflect.
• While on their trip, he listened to Timothy Ferriss’ The 4-Hour Workweek, which started his paradigm shift.
• He started buying courses and programs on how to make money online, but it was fruitless.
• He met Dr. Glenn Livingston, who became his most important mentor.
• He used Dr. Glenn’s methodology to launch his first real business. It became the foundation for his survey funnel formula.

The Biggest Challenges

• Their first online business was in the jewelry-making market. They made a series of jewelry-making tutorials inspired by the Scrabble tile jewelry from Etsy. 
• Amid the world financial crisis, AIG filed for bankruptcy and Ryan decided to resign from his work. 
• A month after this, the Scrabble tile craze crashes, and their entire financial system crashes along with it.
• They had nothing when they moved back to the States. His wife got a job so he can do business full-time. 
• That gardening market business succeeded, and they went from nothing to $25,000 a month in 18 months. This business is the start of their multimillion-dollar company.

Nothing Fails Like Success

• Never betray the habits that got you where you are.
• Pick a business icon that you look up to and imagine what they were like when they were in the same situation as you, not what they are now.
• When you choose to splurge during your lean days, your priorities aren’t right.
• If you’re constantly growing your business, the secret is living on last year’s salary.
• The biggest mistake: The temptation of wanting to upgrade everything after a great year in business.

Establishing Your Category

• Establish your category of one. 
• Take inventory of what you do and all your offers and think, what is it that you do better than anybody else?
• It doesn’t have to be the only thing that you do; it just has to be a part of your USP.
• An inch-wide mile deep focus contributes to success.

Mastery as a Skill

• Mastery is a skill that is wildly lost because we always want to do something we haven’t done before.
• Get your reps in. Spend 10,000 hours to become the best in what you do and the skill you chose.
• Communicating effectively using words that resonate with people is the key.
• If you came from an academic background, you’d have to unlearn the stilted academic way of writing. It doesn’t reach people.

Copywriting and Surveys

• Surveys have a negative connotation.
• To get people to take a survey, a lot of persuasion power comes in. 
• How do you appeal to your prospect’s self-discovery? Through everybody’s favourite subject: themselves.
• Frame the questions in a way that appeals to prospects’ self-interest and self-discovery.
• Surveys are for the customers’ benefits. They allow you to learn about customers.

The Biggest Mistakes in Collecting Customer Data

• Asking the wrong questions. You have to ask the right type of questions at the right time to the right people.
• Two types of information to know what people want: (1) what they don’t want and (2) their past behaviours.
• People sometimes make up answers to please survey takers.

The Greatest Success Values

• Integrate the results of those questions in your marketing.
• The secret to going into 19 markets with virtually 100% success: Take all the guesswork out of the process.
• How do you do that? Ask the right questions and have the right answers before you take any action.
• The first half of Ask talks about the story of how the methodology came about. The second half is about the detailed methodology.

Resources

• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
• The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market by Michael Treacy and Fred Wiersema
• The Jiro Dreams of Sushi Documentary
• Ask by Ryan Levesque
• Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

You can also reach Ryan through his website.

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Do you want to achieve your goals, get more things done in less time, and double your sales? 

📨 If you can answer YES to all three questions, visit: https://www.members.bestbusinesscoach.ca/problems-we-fix/ To see if we can fix what's holding you back.

Check out this episode!