How Are Projects Linked To The Strategic Plan? Strategic Planning

How Are Projects Linked To The Strategic Plan? Strategic Planning

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In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

A strategic plan is about your goals.
And how you plan to achieve those goals.
That's the strategy.
It's anticipating the landscape.

For example, take an ecosystem.
Let's say there's a pond.
You're a bird but there are a lot of birds.
You're trying to figure out your niche.
Part of that is looking at other birds for ideas.
You take a look at what they're eating.
You figure out the common ground for everyone,
What opportunities are available,
Then make a plan on how you'll fit into the ecosystem.
Based on what is available.
Where the best opportunity for you is.

Project management is taking 1 goal.
Then breaking it down into specifics:
- Costs.
- Meeting Schedules.
- Resources [People + Materials].
- Timelines For Each Step.
- Critical Success Path.

Project management is managing details of execution as they happen.
About how you will accomplish a goal.

The strategic plan is the research and the planning process.

If you're going into a road trip,
A strategic plan would be answering the questions:
Where are we going?
How will we get there?
How often do we want to stop, rest & explore?

Project management is managing the execution of it, as you go.
How much gas do we have?
Do we need more?
Is our gas tank leaking?
Is the driver in good condition?
What do we do to stay on track with the plan?

That is the difference between:
Strategic plan and project management.

If you like more answers to questions like this,
Go to www.BestBusinessCoach.ca.

 

Check out this episode!

Marketing Tactic vs Strategy and How to Improve Both with Todd Brown

How do you differentiate between a marketing tactic vs strategy? Which one should you invest your time and energy in for a more sustainable business? Our guest, a seasoned marketer, breaks the answers down for us in this week’s episode. 

Market funnel engineering expert Todd Brown joins us today to explain the difference between tactic vs strategy. We talk about the importance of paying for the acquisition of customers and doing this sustainably. Todd also generously shares the three phases that he goes through when executing marketing campaigns. He takes us step-by-step, from engineering and optimization to the scaling stage. He also debunks an upselling model and tells you how you can do this better. 

If you want to learn how to apply good marketing strategies and tactics for your business, this episode is for you!

Here are three reasons why you should listen to the full episode:

1. Learn the difference between a marketing tactic vs strategy.
2. Explore Todds’ three stages of marketing execution.
3. Find out more tips from Todd about pricing, upselling, and how to be successful in marketing.

Resources

• Check out marketing books that Todd recommends: 
• • Breakthrough Advertising by Eugene M. Schwartz 
  • Books by Dan S. Kennedy
  • Books by John Caples
  • Books by Victor O. Schwab
  • Books by Robert Collier
• Go check out Todd’s free video series Six Figure Funnel Formula to learn more about building a marketing funnel. 
• Do you want to know how you can build a reliable, consistent, and sustainable business? Check out Todd’s blog! 
• Connect with Todd: website | Facebook | LinkedIn

The Process and Benefits of Creating a Marketing Funnel for a Sustainable Business

How Todd Got Started as a Marketer

• Todd used to work in a health club in New Jersey. At that time, his idea of marketing was similar to advertising.
• One day, he received a direct response postcard from someone who was selling a marketing and sales system.
• He got interested in salesmanship after receiving the home course. This was his introduction to the direct response world.
• He began to implement all his learnings in his department and their growth skyrocketed.
• Todd wanted to share his knowledge, so he created his own information product about marketing.

Protecting Your Content

• His team takes measures to protect their content but they don’t lock everything down.
• Doing so may impact their clients’ experience.
• Jon believes that he can produce quality content faster than others can release his existing work.

Distinguishing Tactic vs Strategy

• The difference between tactic vs strategy is, the former are the things you do to execute the latter. 
• Successful tactics today may not remain so tomorrow. Meanwhile, strategies remain effective over time.
• A star marketer constantly looks for unique ways to implement strategies. An average one will use common tactics.
• When choosing to prioritize between tactic vs strategy, always try to learn more about the latter.
• Make sure that you understand the strategic reason why others use a specific tactic before implementing it.

Pay for the Acquisition of Customers

• In direct response marketing, it’s about being able to afford the most per click, not the least.
• If you can’t afford to pay for the acquisition of customers, you don’t have a business.
• To achieve security, stability, and consistency in your business, you must have the ability to acquire customers from paid traffic.
• You should prioritize setting up a marketing funnel.
• Quantify and track your marketing. You need to determine your ROI.

Front and Back-End Marketing

• The typical entrepreneur doesn’t differentiate between front-end and back-end transactions. Their sole goal is to generate profit.
• The goal in the front-end must be maximum customer acquisition. On the other hand, the back-end involves maximizing the lifetime value of your existing customers.
• Good marketers know which sequences to use for front-end vs back-end marketing. 
• Listen to the full episode to learn about why tripwires should be used for front-end marketing!

The Three-Times Model vs Reverse Add-Ons

• Most marketers are taught that the next offer in an upsell sequence should be 3x more expensive than the last.
• This method is unrealistic. Add-ons, specifically reverse add-ons, are more effective.
• A reverse add-on is an offer that gives your consumers additional value from their first purchase. 
• This add-on should only cost them a fraction of the product they initially purchased.

• The more you offer reverse add-ons, the less likely your customers are to ask for a refund. They also help you develop your back-end and create a ‘yes’ momentum.

Limits in Upsells

• According to Todd, it depends on what the customer does.
• If the customer says no twice, then the transaction is done.
• If the customer is excited about your offers, make sure you give them the opportunity to obtain maximum value from you.

Marketing Execution

• Todd breaks their marketing execution down into three phases. 
• The first is engineering the funnel. They test the viability of their main front-end product.
• Depending on the ROI, they go into the second phase, during which they implement the add-on offers. 
• In this stage, they look into optimization metrics to identify and improve the weakest link.
• The third phase is scaling the funnel. This involves increasing the volume of traffic you are putting in the funnel by investing and reinvesting your profit.

Todd’s Recent Projects

• Todd recently released a live training program about smart funnels.
• It is a type of marketing intelligence where you display a particular ad to a prospect depending on the pages they visit.
• To know more about Todd’s live training program, tune in to the full episode.

2 Powerful Quotes

“Security, stability, [and] consistency in your business only comes from the ability to acquire customers from paid traffic.”

“Recognize that with time, with study, with due diligence, and with practice, you can develop the chops. I believe, personally, just from my own experience, and that of many of my friends that marketing is a learned skill.”

About Our Guest

Todd Brown is the CEO and Founder of MarketingFunnelAutomation. He is considered the #1 authority on engineering customer acquisition campaigns for profit. Todd is a marketing expert sought by other experts for help in marketing strategies.

Throughout his years, Todd served clients from 33 different countries and has operated over 65 various niche markets. He has helped his coaches build more six- to seven-figure marketing campaigns compared to other online experts.

With his agency, he has helped students, clients, and subscribers create marketing campaigns. They have been working behind some of the largest direct response marketers and companies worldwide.

Today, Todd serves entrepreneurs who fly in across the globe to learn his famous and renowned marketing strategy called the E5 Method. You can find Todd on his website, Facebook, and LinkedIn.

Enjoyed This Podcast?

If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends.

For episode updates, visit our website. You may also tune in on Apple Podcasts. 

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

How To Do Financial Analysis For Business Plan? Strategic Planning

How To Do Financial Analysis For Business Plan? Strategic Planning

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

In doing a financial analysis, you need to calculate things like:
Startup costs, operating expenses & any expenses you expect.

A lot of people want to see 3-5 year plans.
The reality is, on the ground, 3 months is far as you can predict.
Change happens all the time.
In terms of execution, you have to focus on the next 3,6 & 12 months max.

Think about your best case, middle, and worst-case scenario.
Up to 5 years out.

Start with a sales forecast.
What do you expect?
How many leads do you expect to generate?
At what price per lead?
What % of those leads do you expect to be quality leads?
Where you can have meaningful interactions with them?
How many of those will turn into sales?
How many of those are one-time vs repeat sales?

You have to create a budget for your expenses.
Develop a cash flow / income projection.
You have to include your assets and liabilities.
Include a breakeven analysis.

If you're a business owner, and you're not savvy with accounting software.
Or profit-loss statements.
You need to hire someone to help you.

In beginning, take little steps.
Start with questions like:
How many sales are expected?
What is the research behind it?
Why are those sales available?
How much are the expected expenses?
How many people do we have to hire to do all this?
What are your assets & liabilities?

The process should be in-depth.
Depending on the purposes.
If it's only for your team, it can be more basic.

If you're trying to get financing, or loans from a bank.
Consider getting professional advice.
Before you talk to them, do some research yourself.
It is not something you can easily delegate.

If you're watching this,
You're likely the main principle(s) of the business.
Meaning you're a founder, co-founder, or you have invested interest.

You can't easily delegate to someone, how many sales you expect to make.
It is something that you have to dive into.

You want to include income statements.
Cash flow projections, expected expenses & any future purchases.

Also, think about your accounting practices.
Are you following "GAAP"?
It means "Generally Accepted Accounting Principles".
That would change your plan.
If you're following GAAP,
You can only claim revenue as profit after delivering service.
Meaning: If someone pays you for a year of service.
You can't spend their money right away.
You have to break it into 12 months.
And then as each month goes by, you can claim the money.

Again, it depends on your reason for doing the analysis.
Some say there are 5 parts:
1. Establish your plan & goals.
2. Make rough cash flow projections.
3. Analyze the risk.
4. Create If/Then plans based on the factors above.
Include a Best case, middle & worst-case plan.
5. Review and refine it regularly.
Get other people to look at it and ask what they think.

We can't anticipate everything.
So these are one of those times when you will need collaboration.

A lot of times entrepreneurs and business owners fear sharing their ideas.
But consider getting an adviser to help you.

That's it. That's the financial plan.
Again, results will speak for themselves.
The plan is to facilitate the results you want.
To have an "If this, then that" plan.
For example,
If sales are down,
Then what?
If sales are above expected,
Then what?
You have to be able to deliver on the promises you make.

That's a rough overview on how to do financial analysis for a business plan.
You need to have an idea of what you expect to make.
How many sales you hope to get. Size of market.

Imagine you have a nice car driving on a dead-end road.
You can't enjoy the full capacity of the engine.
You have to know whether the industry is shrinking or growing.
Right now, there are a lot of great tools online to help you with that.

If you have more questions like this,
You can go to my website:
BestBusinessCoach.ca.

We interview a lot of experts on different subjects.

Like I said, get lots of advice & input on your plans.
You can also keep searching in google for questions like this.
Do what you can.
It's income vs expenses.
Immediate, short-term, long-term, super long-term.
Income, expenses, and contingency plans.
That's it. At a basic level.

Good luck!

Check out this episode!

What Is Strategic Workforce Planning? Strategic Planning

What Is Strategic Workforce Planning? Strategic Planning

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

It's the planning process you go through to anticipate your hiring schedule.

For example:
Maybe there is a labor shortage.
Or you don't get the revenue expected.
Or workforce demographics are changing.
Or the skill set needed is changing.
Or a new development changes things.

Strategic workforce planning is planning around all these.
It's trying to plan, budget and take them into account.

For example, if people deliver your services.
Let's say you're a contractor. You get a big contract.
You have to figure out:
Who do I need to hire?
What stage of the project do I need them?
What do I do if I fail to find these people?

It's important because it helps you consider all those options before starting.
The concept of planning is:
When you fail to plan, you plan to fail.

It's impossible to predict the future.
But through the planning process, you can have "if/then" concepts in place if needed.
You'll be better off and faster to act if things go wrong.

If you'd like more information on questions like this,
Go check out www.BestBusinessCoach.ca.

 

Check out this episode!

Align Your Beliefs to Attract Abundance and Awesomeness with Marci Lock

We all want to attract abundance and have set goals for ourselves, whether in business or our personal lives. But how many of these goals have you achieved so far? Many of us self-sabotage without us being aware of it. Here’s the secret: your core beliefs dictate your actions and the results you get. When your beliefs are not aligned, it doesn’t matter what you do; you’ll be self-sabotaging in the end.  

At the end of this podcast, you will be able to retrain your subconscious and shift your perspective for abundance and alignment. Our guest Marci Lock is a trainer and advocate of the mind-body connection. She shares five specific questions to change your mindset. Start taking control of your life and live abundantly!

Here are three reasons why you should listen to the full episode:

1. Discover the five key questions that will help you shift your mindset and attract abundance. 
2. Understand why we often self-sabotage and how knowing your core belief can help realign your actions to results. 
3. Learn why perspective and mindset can bring incredible transformation to your life. 

Resources:

• Get Marci’s free video training series to transform your body on Marci 90
• You can also download the official Marci Lock Application here. 
• Want to learn more about attracting abundance? Listen to Marci’s podcast, The Awakened Being. 
• Think and Grow Rich by Napoleon Hill
• Connect with Marci: Facebook | Youtube | website       

Episode Highlights 

Accepting Awesomeness and Abundance

• After what she’s been through, Marci doesn’t accept anything but awesomeness and abundance in her life.
• Marci shares that she used to be conscious of her body and even connected her self-worth to it.  
• Even when she tried her best to understand her body and did everything to change it, her core belief of not being enough always sabotaged her efforts.  
• She was trying different things, but she didn’t get the results she wanted.
• Eventually, Marci realized that she had to look at how the mind and inner belief systems affect the external surroundings.

Self-Sabotage is a Manifestation of Misalignment

• When we align ourselves, that’s when we can manifest the body, relationships, and money we want.
• However, many of us operate from a self-sabotaging mindset, and we don’t question why certain things happen. 
• If you don’t attract abundance and awesomeness in every aspect of your life, you have to start asking yourself why that is. 
• When your core belief is negative, it doesn’t matter what you do on the surface. 

Take Every Experience As A Gift

• No experience is inherently bad or good. But they’re all gifts and opportunities to grow. 
• Marci shares that having sleep disorders and with a man who cheated on her made her reflect on her belief systems. 
• Don’t see experiences as is. You can choose either to experience them through fear or faith. 
• Marci shares that she used to work as a $2 waitress. Now she has a successful business. 
• Fear of failure will always hold you back. But if you operate from a place of faith and curiosity, you’ll naturally attract abundance. 

Change Your Mindset to Attract Abundance

• Your mindset is about how you talk to yourself and what you tell yourself. 
• When you start having negative thoughts, you need to learn how to take them out to not eventually overwhelm yourself. 
• Give yourself the permission to think differently, have fun, and be creative. 

Perception Creates Your Possibility

• People self-sabotage by resisting certain situations and constantly speaking from a place of obligation. This is common in ‘I have to,’ ‘I should,’ and ‘I need’ statements. 
• Every action, thought, and word has energies that can affect us. 
• Become clear on what you’re committed to and show up. 
• Before trying to change external circumstances, look inside your core beliefs first. 
• Recognize that you have a choice in your actions. 

Retrain Your Subconscious

• When you stay in a scarcity and victim mentality, you won’t be able to step up to create your world. 
• Start living life consciously and be in the moment. 
• We often act based on the subconscious and past belief systems. When we face uncertainty, we will fall back to what makes us comfortable. 
• You have to retrain your mind to what you want to believe. 
• Ask the right questions so you can evaluate whether you have misalignment or not. 

Your Body Never Lies

• There are five core emotions that are connected to your body.
• Sadness manifests on the chest and fear in the stomach. 
• When you feel something in your head, neck, or shoulders, you harbor anger.
•  Finally, you feel joy and sexual things in your whole body and pelvis area, respectively.
• By knowing this, you know what your thoughts, blocks, and fears are.

You are the Creator of Your World

• We hold ourselves back when we create stories of our worthiness based on our past experiences.
• Instead of letting life happen to you, understand that you can control it.
• Be conscious that you create your world; life happens through you.
• When you’re aware and aligned with yourself, you get into a flow state. Life becomes easy and effortless. 

5 Questions to Shift Your Perspective

• What are you feeling? Ask yourself this when you find yourself somewhere you shouldn't be. 
• Why are you feeling that way? Dig deeper into your awareness. 
• What do you want? Awareness is not useful until you’re clear with your intentions. 
• What are your new beliefs or perceptions? These dictate what your experience will become. 
• What action do you need to take? You need to shift your vibration before you do the action.

Take Time to Meditate

• Take time to meditate on the success you’re trying to manifest. 
• You can take as little as 30 minutes a day to reflect on the impact you want to achieve. 
• For example, business people can reflect on how they can provide more value and show up in their business. 
• When you open yourself to reflection, you’ll naturally receive ideas throughout the day instead of struggling to balance everything. 

Two Powerful Quotes 

“If you choose to become conscious and to become aware and do this game of being a creator; we realize [that] life happens from me, I'm the creator of my world.”

“How do we make it easy or hard is based on what's going on inside us.” 

About Marci Lock

Marci Lock is commonly known as the Body Mind Mentor and is a nutrition and fitness expert, life transformation coach, show host, and motivational speaker. She is passionate about aligning your actions with the beliefs to create real change and attract abundance in your life. The true transformation begins with the mind, and her results have proven the power of manifesting and beliefs. 

You may connect with Marci on Facebook, Youtube, and on her website!   

Enjoyed This Podcast?

Marci shares the five questions you should ask yourself to always attract abundance and awesomeness into your life.  If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends.

For episode updates, visit our website. You may also tune in on Apple Podcasts. 

PS.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

📨 If you can answer YES to all these questions, please reach out to me through https://www.members.bestbusinesscoach.ca/problems-we-fix/ and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

How To Run A Business? Business Coach | Executive Coach

How To Run A Business? Business Coach | Executive Coach

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

Well, all a business is:
A person/group of people solving a problem, experienced by another.
Via a product/service.
That's it.

It means:
You have a group doing something, to solve a pain experienced by someone.
And doing it at scale.

A great analogy I like to use is:
I call a business a "Black Box".
Let's say this is a dentist's office.
On one side, people are crying & in pain.
Put them into the black box, it will fix all their problems.
[relating to their teeth.]
On the other side of the box, they come out happy and satisfied.

This is what a business is.
So, how do you run a business?
To run a business,
A) You need to have a problem to solve.
B) Identify people having the problem.
C) Solve the problem for them on win-win terms.

That's what it is.
I've also heard a couple of rules of thumb.
Like for a company, you need 3 key people.

1. Product Person.
-A person involved with the product/service.
-In charge of quality control.

2. Finance & Operations Person.

3. Marketing & Sales Person.

All 3 are different.
That is one thing I've heard about how you run a business.
 
Last year, I hired 7 different research teams.
To go through all the scientific literature availabl,e to find out:
What are the Critical Success Factors for Small & Medium-Sized Businesses?

We found 8.
8 critical success factors.

1. Self-Efficacy.
2. Strategic Planning.
3. Market Intelligence.
4. Marketing Strategy.
5. Sales Skills & Strategy.
6. Money Management.
7. Business Operations.
8. Business Intelligence.

1. Self-Efficacy.
When you wake up, do you plan your time well?
Do you get things done on your to-do list?
Are you effective at communicating your ideas?
If you hired someone to perform a role, but they fail to do so.
They are not effective in their responsibilities.
Self-Efficacy is the ability to have:
Energy, skills & capacity to get things done,
To communicate effectively.
To collaborate with others towards goals.
This is the self-efficacy factor.
It's leadership, team work, communication, time management, etc..

2. Strategic Planning.
You might be the best swimmer.
But if you jump in a pool with no water, you'll get hurt.
You don't want to invest in something that is disappearing.
Strategic planning makes you diligent.
To understand the landscape.
What are the other options out there for consumers?
What are the problems consumers are having?
Where are things in the industry going?
Supply chain considerations.
Labour market conditions.
What is your strategic plan for bringing something bigger, faster, cheaper, newer to the market?

3. Market Intelligence.
This is part of strategic planning but a little different.
It's about knowing who the market is.
What pain point are they experiencing?
What's happening in the market?
It's having a connection to the reality of their world.
You don't want to use resources on making a product.
Then realize your product is already obsolete.
There are a lot of products launched & failed because they were too advance for society.
It is not only about marketing.
It's also understanding the situation of the industry.

4. Marketing Strategy.
You need a way to communicate with people at scale.
Identify interesting facts about what you do.
Help educate people. Find ways to bring them into your world.
So you can communicate & interact with them.

Marketing is about connecting at scale.
Through mass emails, producing content, ads, etc.
Then narrows down to where you have sales.
This is where you'll have intimate talks.
Speaking to them 1:1.

5. Sales Strategy & Skills.
This can be different for different price points.
Different products & services.
Or different severity of pain requires different sales strategies.
If you have the right strategy but the wrong salesperson, you won't get results.
Or if you have a good sales person using the wrong strategy.
It's not going to work.
Sales Strategy & Skills go hand in hand.

6. Money Management.
Money is to a business like gasoline is to a car.
Money is not everything but it is an accelerator.
To buy more resources or hire more staff.
It's a way to measure how many people you've helped.

The concept is:
Do something for society, with limited resources to create abundance.
Making the most out of limited resources.
That makes a business helpful to society.
Because it creates MORE value.
[Sum is greater than the individual parts]
If you run out of money, your movements' limited.
You can't invest.
You can't market your product/service.
You can't keep up.
Money management is very important.

7. Business Operations.
This involves things like:
Meeting rhythms, hiring processes, training processes.
All things holding your company together we consider business operations.

8. Business Intelligence.
This is about the feedback loops.
It's about knowing how you're performing.
Knowing each angle of your business.
Knowing if your customers get what they want.
Knowing how efficient your process is.
How's your marketing doing?
It's the feedback loops to let you know how you're performing.
There are leading & lagging indicators.
Sales are a lagging indicator.
Because it's based on the quality of your marketing, follow-up.
The interaction with your sales rep & quality of your service.
Plus you need satisfied customers to get repeat sales & referrals.

In the beginning,
Find someone willing to pay to have a problem solved.
Getting sales to prove people are willing to pay to have it done.
Then build a sustainable means to continue it cyclically.
Ideally for years, and for many many many more people.

That's how you run a business.

If you want more information on topics like this,
Go to www.BestBusinessCoach.ca.

Check out this episode!

Do You Have What It Takes to Succeed in Business

In the modern era, the world of business has gotten more and more competitive. To succeed in business, you need to shore up as many advantages as you can. You should also commit to showing up and doing the work. 

Now, you might wonder how you can start getting things done. You won’t be remiss in looking to others for their tried and tested tips.

Daryl Urbanski shares his valuable insights on how you can succeed in business. He discusses five ways to improve your mindset in business. He also shares his research about the eight critical success factors for small and medium-sized enterprises. Harnessing self-efficacy is crucial. We also get some actionable tips on consistently focusing on your goals.

Want to learn valuable tips and strategies to succeed in business? Then this webinar episode is for you. Daryl will share his management tools, routines, and habits so you can be successful too. Remember that success is achieved when you chase excellence regularly. 

Here are three reasons why you should listen to the full episode:

1. Learn five ways to improve your mindset towards achieving your goal to succeed in business.
2. Discover the eight critical success factors of a successful business owner.
3. Find out valuable time management tips, energy increasing strategies, and other ways to be productive.

Resources

• The Improvement of the Mind by Isaac Watts
• Outliers: The Story of Success by Malcolm Gladwell

Episode Highlights

The Tale of Two Athletes

• Imagine there are two people who both want to go to the Olympics and win a gold medal.
• The first one decided to figure it out on their own. While the other one got a coach.
• Both have the potential to win a gold medal. Yet, it is really rare for someone to make it on their own.
• Why do we instinctively think that the one who has a coach will be more successful?
• The more engines you have in your vehicle, the faster you can get to your destination. Thus, getting a coach is a significant advantage.

Five Ways to Improve Your Mind

• The first thing you need to do is to observe.
• The second one is to self-study. In this path, there can be a lot of trial and error.
• The third way is to obtain lectures and formal education. Here, you receive one-way communication from an expert.
• The fourth way is through shared group goals and experiences. You can learn through observing how other people overcome their challenges.
• Lastly, you have to follow your gut intuition. You need to harness the personal experiences and reflexes you built over time.

Overcoming Obstacles as You Improve Your Mind

• Daryl hired seven research teams in Uganda, Nigeria, Canada, America, and Australia. 
• They helped Daryl’s team look through scientific literature about what it takes to succeed in business.
• They reviewed the top 26 studies and found eight critical success factors.

Self-Efficacy

• The most important critical success factor is self-efficacy.
• Your efficacy or ability to get things done does matter. But to succeed in business, your whole team must be effective.
• If you’re not effective, you’re not going to be able to get things done.

Strategic Planning

• You can be the best at what you do. But without a strategic plan, yours is a failed effort from the beginning.
• Having a strategic plan involves being aware of what is happening in your field or community.

Market Intelligence and Marketing Strategy

• Market intelligence requires you to be connected to what is happening on the ground. 
• You need to examine your customers, competitors, and even the state of politics.

• Marketing strategy is how you deliver your message to your target communities.

Sales Skills and Strategy

• You need to be able to match your sales skills and strategy to the industry and your consumers.
• For example, if you’re selling a rental property, your strategy will be different for university students versus working professionals.

Money Management, Business Operations, and Business Intelligence

• Money is not everything. But if you do not have it, your business is not going anywhere. 
• Likewise, money mismanagement can let your business down.
• Business operations refer to the team meetings, the hiring process, legal compliance, and other things needed to keep your business working.
• Business intelligence refers to feedback loops. How is your business doing?

The Key to Succeed in Business

• As you build your personal experience, you get better. But life can still get in the way.
• You need to keep your goals in mind to move forward.
• One thing you can do to move forward is to take inventory of your life constantly. You can do this by journaling about the different aspects of your life.
• List down things you think you need to do. Out of the list, think about what you can delegate to team members.
• People are way more intelligent and capable than they believe they are. But often, they are too distracted that they lose sight of their future.

Increasing Your Energy Levels

• Look into the areas of your life weekly and find nuggets of motivation.
• Motivation is not just about how you manage your time but also your energy.
• If you have a low amount of energy, you’re only going to get an equal amount of tasks done.
• No matter how efficient and organized you are, if you do not have enough energy, you’ll rely on stimulants to get through your day.
• Health is a huge component in achieving your goals to succeed in business.

Why Your Habits are Important

• We are what we repeatedly do. 
• The habits you have are so important because they lead to excellence.
• Try to participate in events that increase your knowledge about business and investments.

Time Management Tools

• List down your top three goals for the day and the five most important tasks of the week.
• Do not be busy; be productive. It is all about getting things done.
• Use the Pomodoro technique. Work for 25 minutes and take a short or long break after. The idea behind this is accountability.
• If you want to be successful at something, you need to have daily and dedicated focus and time. You can use a checklist to get things done.  

What You Really Need

• You need education to help you point you in the right direction. 
• Then, you can look into motivation and the tools to help you need to get there.
• Unfortunately, life is a competition in certain aspects. 
• To have an advantage, you need to improve your mind.
• Everyone can succeed in business. You just need the time, attention, and focus.

2 Powerful Quotes

“Setting goals that are meaningful to you can be motivation to get everything else in your life organized.”

“We are what we repeatedly do. Excellence then, is not an act, but a habit.”

Resources

• Outliers by Malcolm Gladwell
• Tomato Timer 
• Getting Things Done

Enjoyed This Interview?

Daryl shares some great insights on what it takes to succeed in business. He gives us ideas on improving your mind, the critical factors to success, and the importance of good habits. He also gives us some actionable tips to help you start reaching your goals. If you enjoyed this, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends.

For episode updates, visit our website. You may also tune in on Apple Podcasts. 

PS.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

📨 If you can answer YES to all these questions, please reach out to me through https://www.members.bestbusinesscoach.ca/problems-we-fix/ and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

Video Marketing For Millions of YouTube Subscribers & A BILLION Video Views - With Derral Eves

Look around you — it would be hard to find any device that isn’t able to play a video. That’s because videos are easily digestible, engaging, and entertaining. Videos combine audio and visual elements to send your message to many people. It’s a powerful tool that can effectively attract attention, entertain, educate, and persuade all at once, making it an indispensable tool for business. So to keep up with the rapidly evolving marketing world, you must learn about video marketing.

This week we are lucky to be joined by video marketing specialist Derral Eves. He generously shares his expertise on how to create compelling videos for marketing. He also shares his best tips for you to maximize the power of video. Making videos may seem overwhelming, but it can open up a whole slew of possibilities and opportunities for you.

If you want to know how to reach more people, generate more leads, and convert them into sales through video marketing, this episode is for you!

Here are three reasons why you should listen to the full episode:

1. Listen along to Derral’s journey to becoming a sought-after video marketing consultant.
2. Discover the power of using video for your business.
3. Learn and apply Derral’s tips on video marketing.

Resources

• How to Get More Views by Derral Eves on YouTube
• Studio C on YouTube
• VidSummit
• Derral Eves’ YouTube Channel and Website

Episode Highlights

Derral's Beginnings

• Derral quit his job as a public relations officer for a hospital and started his website design and hosting company. 
• In-person sales was the most powerful way to close a deal. Darrel knew that video could capture this power too. 
• In 2005, he stumbled upon YouTube. He then started creating videos for local businesses to help them send out their message. 
• 85% of the YouTube videos he ranked in 2006 are still on page one.

How YouTube Works

• Google bought YouTube in 2006, and that’s when they integrated ads into the platform. This incentivized creators to produce more quality content.
• YouTube is the 2nd largest search engine: many people go there to find out how to do things. 
• YouTube’s algorithm includes tracking the watch time and how long a user stays on YouTube after watching. These are factors in how YouTube ranks videos.
• To boost your rank, you should optimize your video title, your paragraph descriptions, tags, and social interaction with your audience.

Creating Content for YouTube Videos

• In video marketing on YouTube, you cannot repurpose your content. It has to be fresh. 
• For Derral, 75% of video marketing is preparation. Taking the time to understand your audience and call to action is essential to video marketing. 
• You can see what works in your analytics and adjust accordingly.

The Eight Questions You Must Answer Before Creating a Video

• Why make the video? Choose one out of these four reasons: to build awareness, influence the audience, drive sales, and grow loyalty among your audience.
• Who are you competing with? Who is your core audience? Do you understand them? 
• What value will the consumer receive? 
• What is your core message? How do you deliver content to get maximum reach? What does success look like for your video?
• Learn the specifics of each question when you tune in to the full episode!

Your Core Audience

• When you join YouTube video marketing, you also enter a global market.
• Most often, your actual audience is not who you expect or want.
• Still, you have to answer: who is the core audience you want to reach?
• Adjust your content and tone to resonate with your chosen core audience.

Adjusting Your Strategy

• If your video is for an ad or a landing page, you can split test to see what converts higher. 
• If you upload directly to your channel, you will have to learn from mistakes and adjust in your next video.
• The more content you put out, the more information you have for analysis. You then have a better grasp of how to adjust your strategy. 
• Keyword research is key: there’s no point in uploading a video if no one can find it.

List Building in Video Marketing

• Create value through your videos, and people will join you. 
• You can also pay to grow your audience: that way is quicker.

How Sophisticated Should Video Marketing Be

• Your videos don’t necessarily need to have advanced editing.
• One of Derral’s clients used an iPhone to shoot and iMovie to edit. She only spends four hours per week on one video. In her first six months, she got 185 million views and sponsorship deals.
• She earned her success from understanding her audience.
• Don’t be intimidated. What matters is that you have value in your content. You can continuously improve from there.

Creating Free versus Paid Content

• Derral’s advice: give away your best content, but set aside a little bit. 
• You can give free content in exchange for names and email addresses.

Derral’s Current Projects

• Derral enjoys amplifying the voices of really talented people. 
• He recently helped a comedy channel on YouTube, Studio C, get their total views up to 185 million views from only 20 million. 
• He also has a conference about video marketing coming up called VidSummit
• It’s a training event for people who want to get conversions through video
• Conference keynote speakers include Jeffrey Harmon, Ricky Ray Butler, and Sean McKnight!

Use Videos Now!

• Video and mobile are converging rapidly. Now is the time to be in front of that wave.
• Don’t feel intimidated by videos. Just grab a camera and get started.
• Videos can be used not only for marketing but also for companies to streamline their processes.

Two Powerful Quotes

“If you want to be successful in anything, you really need to look at what you're doing and [then start] analyzing and adjusting.”

“There's a lot of people that have a message… and they might feel intimidated by one aspect or another. I'm here to tell you… you need to understand video and utilize it because some of the things that are coming forward are going to change the world.”

About Derral

Derral Eves is a top video marketing expert with certifications from Google AdWords, Google Analytics, and YouTube Audience Growth. He’s also a certified Google Specialist and Google partner. 

Derral greatly impacted online marketing, video marketing, and YouTube communities ever since entering the online community. He’s helped generate views through consulting for some of the world’s most successful channels, brands, and businesses. Despite his renown, Derral is first and foremost a family man. A father of five and a loving husband, his family inspires him in his success.

You may connect with Derral through his website at derraleves.com and his Facebook page. You can also find him and his videos on YouTube to learn more about what he does.

Enjoyed This Podcast?

If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends.

For episode updates, visit our website. You may also tune in on Apple Podcasts. 

PS.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

📨 If you can answer YES to all these questions, please reach out to me through https://www.members.bestbusinesscoach.ca/problems-we-fix/ and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

How To Make A Budget Plan For Small Business? | Money Management

How To Make A Budget Plan For Small Business? | Money Management

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

 

Check out this episode!

How To Start A Successful Website Business? Business Coach | Executive Coach

How To Start A Successful Website Business? Business Coach | Executive Coach

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

I've answered this question in different ways.
You can go to my website:
BestBusinessCoach.ca
We have a lot of resources there.

But right now.
I'll give you a 7-step rollout process for a new start-up business.

How to start a successful website business?
Since this is online, I will keep the terms related.
But this applies online & offline.

1. Find a hot market.
Find a problem.
Then pick the avatar you want to help.
Example:
Say you want to offer housing solutions.
2 people need to find places to live.
A rich and a broke one.
One can pay and the other may not.
My point is:
2 different types of people can experience the same problem.
The problem is the market.
Then pick the avatar you want to work with.
This is a make it or break it decision.

2. Find or Create A Product/Service To Sell.

3. Create a Promotion Describing It and Its Benefits.

If it's online, you'll need:
A. Some form of an Ad.
B. Page/Place where they sign up for more info.
For example:
Free quote, a diagnostic survey, download a free report, etc...

C. An order form to collect money.

D. Auto-responder that goes on forever.
To follow-up with people & encourage them to buy.
To encourage them.
To update them on related news & events, etc...

4. Run a test.
You want 1000 to 5000 web visitors.
You need volume. You need a lot of traffic.
Most sales pages only convert less than 1% of web visitors.
Plus the more traffic you get, the lower the conversion rate.
Traffic volume + quality is a real challenge.

5. Analyze the results.
Bad results? Repeat Steps 1-4.
IF the results are good:

6. Get Another 20-50,000 Web Visitors.

7. If results are STIL good, keep scaling and take care of business.

This is a 7-step roll-out formula for how to START a successful business.

If you'd like more answers to questions like this,
Go to www.BestBusinessCoach.ca

Check out this episode!

Hit Your Bull’s Eye Marketing with Dr. Glenn Livingston

Every business needs a marketing plan. The question is: how are you going to make it work for your business? We are often told to create a personalized experience for our customers and leads, but this can drain our resources and time. There has to be a better way to earn more money with less effort. Bull’s eye marketing is all about compressing your business into a single keyword and building from that.

Joining us in this episode is Dr. Glenn Livingston. He’s here to talk about how you can gain advantage by truly understanding your market. You’ll learn how to craft your own bull’s eye marketing strategy to accelerate your business growth to greater heights.

Tune in to the podcast — take action and create a marketing strategy that works! 

Here are three reasons why you should listen to the full episode:

1. Discover the ways you can create your own bull’s eye marketing strategy. 
2. Learn the difference and benefits of hypersegmentation and hyper-responsive approaches to marketing. 
3. Understand the key mistakes people often make in marketing and how you can avoid them. 

Resources

• The Discipline of Market Leaders by Michael Treacy
• Upgrade your social media management with Hootsuite!
• Glenn has also written several books on emotional eating. You can find his works here.
• Growth Acceleration Systems 
• Connect with Glenn: LinkedIn | Instagram | Website

Episode Highlights

How Dr. Glenn Began with Marketing

• Dr. Glenn trained as a psychologist. He got into marketing through his wife, a marketing professional. 
• At first, Dr. Glenn went into marketing to educate people on the tools he learned from his psychology training. 
• He eventually worked with his wife. He complements her humanistic qualities with his scientific methodologies. 
• Marketing should include both quantitative and qualitative research to succeed. 

Market Funneling and Finding Your Bull’s Eye

• Intercept people and ask them what they are looking for when they use specific keywords.
• You also have to know why they are looking for that information. 
• Marketing is more than just giving people what they want. 
• Some market gaps are discoverable only through understanding the motivations and stories of people.  
• Listen to the full episode to find out how Dr. Glenn intercepts audiences!

Hyper-segmentation vs. Hyper-responsive

• Dr. Glenn used to do marketing hypersegmentation right to create personalized marketing campaigns. 
• However, he found that successful companies were making more money and used very few keyword groups. 
• The bull's eye hyper-responsive approach is about knowing how to compress your business into a single keyword.
• Find what people want your site to be about, and you'll make it easier for people to find.
• Hypersegmentation is helpful as a multiplier, but you need to have a foundation first. Learn more about the two different approaches when you tune in to the full episode!

Strategizing Your Keywords Around the Bull’s Eye

• When taking a hyperresponsive approach, you need to define a bull’s eye keyword and six concentric circles around it. 
• These six circles are the keywords related to your bull’s eye keyword. 
• With this system, you need to know your boundaries so you don’t go too far away from your business core. 
• One way to find keywords is by looking at Amazon best-selling books. Try to understand the language in the reviews. 
• Let your traffic grow organically first. Then you can start segmenting as you go along. 

Listen to Conversations

• Keywords are essentially compressed conversations. You need to figure out what the original conversation is. 
• There will always be positive and negative conversations. Listen to them both. 
• Negative ones will represent buyer objections. 
• You can also use Twitter to understand the ongoing conversation around your business industry. 

The Value of Market Research 

• Market research is used to either generate or confirm hypotheses. It needs both quantitative and qualitative tests to be more helpful. 
• You can listen to the market using your head (quantitative) and your heart (qualitative).
• Quantitative tests often just describe what’s happening. Qualitative research can help you understand the why. 
• Combine several methods, and you’ll get a better understanding of your market. 
• Learn more about research methods that you can use to find your bull’s eye in the full episode! 

Key Mistakes in Marketing

• The biggest mistake that businesses make is chasing traffic, diversifying, and aiming for efficiency. 
• What most existing businesses need is to improve their conversion.
• Don’t become too dependent on Google and Facebook. There are other ways to get traffic. 
• Another common mistake is resource allocation and having too many projects running at the same time. 
• Learn to focus not just on your efforts but also on your finances. 

Marketing Conversion and Matching

• Aside from copywriting, conversion is more about matching your offer to the right audience. 
• One thing you can do is make a ridiculously valuable offer that a customer cannot walk away from.
• You need to invest in customer acquisition because if not, you’ll end up losing money in the long run. 
• Learning about your customer’s lifetime value can help you know the numbers you can give away on the front end. 
• Identify and strengthen your unique differentiator. Learn to market that. 

Two Powerful Quotes 

“There are all these methodologies and they all have their downfall. They all have their strong points and if you combine several of them, you'll get an actual accurate picture of the market.”

“What you want to do is try to engineer things so that you can afford to pay more to acquire a customer. And you want to be able to make ridiculously valuable offers that people really can't walk away from.”

About Glenn

Glenn Livingston, Ph.D. is a psychologist, consultant, and best-selling author. He was previously the CEO of two marketing and advertising companies. Dr. Livingston’s coaching programs are often sold out and have a two-year waiting list with more than 100 people.

In partnership with Terry Dean, Dr. Glenn started the Strategic Growth Directors Program to help businesses and entrepreneurs over the world. They use a tried and tested turnkey system to create credibility, attract ideal clients, multiply profits, and let leaders live the life they desire. 

You can find Dr. Glenn on LinkedIn and Instagram.

Enjoyed This Podcast?

If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends.

For episode updates, visit our website. You may also tune in on Apple Podcasts. 

PS.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?

📨 If you can answer YES to all these questions, please reach out to me through https://www.members.bestbusinesscoach.ca/problems-we-fix/ and describe your situation, goals, and the best time/way to contact you.

Check out this episode!