Influencing people is a cornerstone of achieving success in the business world. This lesson is what our guest realized amid cold calling tradespeople and finding clients.
James Farren is the name behind a handful of companies’ successful sales teams and processes that brings in over a million dollars each year. He started by simply learning how to build websites until he eventually decided to dedicate his life to mastering sales and sales training. A decade and millions of dollars in results later, he has proven himself to be an influential figure in the world of business.
He’s here with us today to talk about the psychology behind what makes people buy, what causes their indecision, and how we can improve our sales processes and build a team to support them. Tune in to get the most out of our conversation and grow your sales! Here are some of the points we discussed in this episode:
✅ Growth, essentially, is about learning new things. If you're on that track of improving anything, whatever it is, it all comes down to learning how to do these things. You will likely fail if you do not focus on that.
✅ James shared that rejection was something he had difficulty dealing with, especially with cold calling. “It's so easy to get down, it's so easy [to have] a very bad day, and let that carry on to tomorrow, let that carry on to the next day in the world of sales.” Do not let your emotions and ego get in the way of your business.
✅ Someone can't buy a product or service that you are offering if they are not at a consumer awareness level of “Most Aware.” These people are your best customers. They know what they need to know about the product, the price, its purpose, how to buy it, other people’s experiences, among other information.
✅ Create a system that is so powerful that it’s the system itself, and not the salesperson, that is creating the value. That way, all you need people to handle the process. The team you form needs to have good energy, enthusiasm, and motivation to succeed.
👉For more insights, connect with James:
- Revenue Labs: https://www.revenuelabs.com/
- LinkedIn: https://www.linkedin.com/in/james-farren-8399b474/
P.S.
📣 Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
📣 Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
📣 Do you want to have hands-on help to grow your business? We offer one-on-one coaching, group coaching, and done-for-you marketing services.
📨 If you can answer YES to all three questions, please reach out to me through support@bestbusinesscoach.ca and describe your situation, goals, and the best time/way to contact you.
