The Best Business Podcast With Daryl Urbanski

Thursday, April 29, 2021

From Music Gigs To 7 Figure Business Building With Kavit Haria


Building your first business is overwhelming. Despite your passion and drive, you will face obstacles and challenges along the way. Figuring out and understanding how to start an online business is far from an overnight process. Nonetheless, you shouldn’t be discouraged from pursuing your goals.

In this episode, Kavit Haria shares his beginnings, from his music career to developing his products and growing his first enterprise. He shares how first-time business owners must exhibit clarity and consistency. Additionally, it is crucial to capture the attention of your audience. He executed this by finding a system of automation where he can compile emails and his newsletters. Kavit also emphasized the value of practicing. It creates grit and determination to push through hindrances.

If you are interested in learning how to start an online business and gradually increase your income, this episode is for you. Tune in for more mind-blowing and life-changing tips on how to start an online business!

Here are three reasons why you should listen to the full episode:

  1. Discover how Kavit transformed his life from attending music gigs to generating seven figures of income
  2. Gain insights into the process of how to start an online business, the common mistakes people make, and how to overcome them.
  3. Explore essential and foundational online marketing strategies shared by Kavit

Resources

Episode Highlights

How Kavit Generated Business Off the Internet

  • Kavit shares his inspiration from a friend interested in health and has written books about common diseases and diet.
  • He realized the value of focusing on selling results rather than selling the product.
  • Profiting off the internet with his music didn’t happen overnight.
  • Similar to what his friend did, he wrote a book to gather all the information he could find about promoting music on the web.
  • Interestingly, people had visited his site, and for the next two months, he started to write another six books.

Capturing Kavit’s Audiences

  • For months people were visiting his site but were doing nothing.
  • Eventually, Kavit found a service called Constant Contact where people can input their email addresses.
  • It is important to have their email addresses to encourage them to spend on his other books.
  • After a year of constantly emailing them a newsletter, he generated some sales.
  • Kavit read an article tackling how to collect ideas, turn them into an e-book and repurpose it. Continue listening to discover how Kavit successfully produced more sales and built coaching programs in the subsequent periods.

The Organic and Slow Process

  • Kavit’s goal was to earn around one thousand dollars a month initially.
  • In the process, he learned how to do emailing systems, apart from writing his music.
  • At this time, he didn’t know how to set a time frame for releasing products. 
  • Instead of achieving all of these in two months, he spread it into a year.
  • Kavit also started to reward people who helped him share and recommend his products, specifically his DVD program.

How to Start an Online Business

  • Find the most profitable idea so you can launch your business with clarity, confidence and certainty.
  • If you do not nail this idea, you will have less confidence and certainty in starting your business.
  • Kavit emphasizes the importance of going outside to conduct surveys and marketing research.
  • Do an online analysis of your competitors by asking them or spying on them.
  • It is also helpful to find the traffic analysis of your competitor websites. Listen to the full episode for marketing research tips.

The Next Step

  • When figuring out how to start an online business, you need to know the best business model and approach for you. How can you best share what you have with the world?
  • To push forward, you focus on your strengths and the opportunities around you.
  • Kavit coined a term he called the “user journey,” which refers to the process of becoming a visitor from being a random person.
  • After capturing information, you can start nurturing the sequence and building a relationship with your audiences.
  • Kavit also discusses the four stages of “lead flow,” including lead generation, lead capture, lead nurture, and lead conversion to generate results.

Common Mistakes People Make

  • Only a tiny fraction of people would take the knowledge and execute what they’ve learned to generate results.
  • To combat this, Kavit created a one-stop-shop for everything about strategy, structure, implementation, and marketing launch.
  • People would also get stuck with creating their content and what’s in the package.
  • There are so many things to do that people tend to get overwhelmed with the process.

Best Advice to Start Growing

  • Kavit advises people to unsubscribe from as many newsletters they don’t read religiously enough.
  • He also says to go out and find time to socialize.
  • In Parkinson’s Law, no matter how much time you dedicate to a project, this time will contribute to its completion.
  • With this, Kavit significantly cut down his working hours to 3 to 4 times a day.
  • Thirdly, follow the 80%-20% rule. 20% of your process should work so well that it produces 80% of your output.

Kavit’s Habits for Success

  • The key is consistency and commitment to your actions.
  • As an analogy, Kavit uses his background in music, where he needs to practice consistently.
  • The most important thing is working smart.
  • Sit down and figure out how you can produce the best results from the shortest possible time.
  • Figure out exactly what you bring to the table, who it is for, and how you can efficiently accomplish your work.

What’s Holding Him Back

  • Kavit shares that he is struggling to find the perfect team.
  • Another obstacle for him is to constantly create a bigger vision for his career.
  • However, Kavit believes that if he can grow and develop his vision, he could be in a different place in a week.
  • Additionally, he expounds on how there is too much noise in the world, which typically holds people back.
  • They do not have the time to pause and think about what they genuinely want to do.

5 Powerful Quotes

“They're not exactly sure about which ones would work or, or you know, and they want to find the right direction. And the key is to nail that idea. First of all, find the most profitable idea that you have so that you can launch your business with clarity, confidence and certainty.”

“You've got this value that you've got, this strength that you've got that you can take out to the real world. And so long as you focus on that, and forget the rest of the weaknesses, forget about the other threats that come in the way. Focus on your strengths and your opportunities. And you'll be able to push that forward.”

“The biggest challenge that most people have is overwhelm. Where there's just so much to do, so many people to contact, so many people to manage in this process, and they just don't know where to start. And where to stop and where to continue.”

“The key is consistent action. And I've been an action taker as far as I can remember because I don't wait to see whether it works or whether I feel good about it. If I get a really good idea, and I'm good about it, and I've done my research, I'll just act on it.”

“Building a business doesn't have to be about, ‘Oh, I need to go get my business cards printed. I need to print my letterhead. I need to design a website.’ Really, it's not about that. What it's really about is figuring out exactly what you bring to the table, exactly who it's for, and figuring out a method to get it to them.”

About Kavit

Kavit Haria founded his first company, Insider Music Business, in 2005, where he focused on the production and training of independent musicians. In 2013, he launched his second company, Insider Internet Success, where he helped business owners and service providers grow profitable automated online businesses. Today, he works as the Director of Jay Shetty Certification School, where he provides comprehensive business coaching services.

Kavit has been featured in business- and marketing-related podcasts, including Entrepreneur on Fire with John Lee Dumas and The Boomer Business Owner with Charlie Poznek. He has also been an active speaker in multiple conferences worldwide, including the Social Media Summit, the Traffic Generation Summit, and Expert Empires in 2017. Recently, Kavit has written his first book, Don’t Sleep on It!, tackling his journey from being a musician to becoming a successful online entrepreneur.

If you want to reach out to Kavit, you can find him on his LinkedIn profile, or you can visit his website dedicated to helping self-starters with how to start an online business at Insider Internet Success.

Enjoyed This Podcast?

Learning how to start an online business is not a walk in the park for many. In a cutthroat industry, it helps to hear from people who have experience and expertise to achieve growth and success. If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends to inspire them to take ownership of their lives.

For episode updates, visit our website. You may also tune in on Apple Podcasts

 

PS.

  • Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
  • Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?


📨 If you can answer YES to all these questions, please reach out to me through https://www.members.bestbusinesscoach.ca/problems-we-fix/ and describe your situation, goals, and the best time/way to contact you.


Check out this episode!

How Much Does A Mastermind Group Cost? | Results Mastermind


How Much Does A Mastermind Group Cost? | Results Mastermind

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 


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Sunday, April 25, 2021

The Titans Of Direct Response & Lessons Learned Spending $80 Million Dollars On TV, Mailing 1.3 BILLION Pieces Of Direct Mail & Running A Business To Make HUNDREDS of Millions Of Dollars - With Brian Kurtz


Over the years, the face of marketing has significantly evolved. From direct to online marketing, one thing remained true—the value of audiences or consumers. In this podcast, Brian Kurtz talks about how his dream of building marketing infomercials for television made him pursue a career in direct response marketing. From his humble beginnings in list management, he specialized in working with buyers to capture their interest. 

For Brian, the main takeaway is to continue tracking the progress of your advertisements. Moreover, Brian also discusses why business owners should learn how to prioritize essential things in their work. Lastly, he shares his dreams and goals for his career in the future.

Understanding how running a multimillion dollar business requires an optimal marketing strategy. If you are interested to know more about direct response marketing and the processes of scaling your audiences and tracking your promotions, this episode is for you.

Here are three reasons why you should listen to the full episode:

  1. Discover how Brian’s background in list management helped him venture into both online and direct response marketing. 
  2. Explore essential and informative tips on promotion and generating positive audience response.
  3. Find out how to be a successful business owner.

Resources

Episode Highlights

How Brian Got into List Management

  • When Brian was a senior in college, he was trying to pursue a bunch of different things.
  • He visited some headhunters six months before graduating. They told him that they could not offer him a job because he has not yet graduated.
  • Brian eventually got into a publishing company because he was an English major.
  • Brian emphasized the importance of making genuine contributions and connecting with other people.
  • Tune in to the full episode to discover how Brian journeyed into list management.

Brian’s Experience in List Management

  • Brian thinks it is crucial to listen to people who believe that you are talented.
  • Brian shared how he fell in love to list management and how he got his curiosity in copywriting.
  • Everybody needs lists.
  • He learned about what makes people tick and pursued copywriting.

Above the Average: How Brian is Different

  • Brian first asks his clients if they understand the concepts of recency, frequency, and monetary value (RFM).
  • Recency explains how a customer who has most recently bought from you is worth more than a customer from a long time ago. 
  • Frequency measures when and how often buyers order and getting them to select more lists.
  • Monetary value shows how much the buyers or audiences spend on your business or on niches related to your business.
  • Listen to the full episode for Brian’s discussion on the relationship between lists and copywriting.

Reselling Your Product

  • According to Brian, your previous customers should always be on your best list.
  • To get your audience back, you do not have to resell the product in the same way. Instead, treat them as already being part of your family.
  • Find the objection of why your audiences no longer want to subscribe to your newsletter.
  • You have to resell the product to them based on these objections.

Challenges Brian Has Faced

  • Earlier in his career, he was struggling to find a way to market his products on television.
  • But when he saw how long an infomercial came in the 1980s, he swore to get into this business.
  • Even though Brian didn’t spend a lot of money on this, he had a lot of anxiety chasing this dream.
  • Now, whenever he faces challenges, he keeps thinking and writing about them for himself.
  • Journaling helps Brian be grateful. 

Finding the Best for a Larger Audience

  • It is impossible to bring new people and your new product together without looking beyond different niches.
  • For business models with the most success, progression in niching down is a major characteristic.
  • As an example, Brian discussed how some newsletter business owners are content with a hundred thousand subscribers.
  • He reiterated how the biggest challenge he faced was figuring out ways to make his products’ reach deeper rather than wider.

Scaling and Tracking

  • You cannot force a product on an audience. Focus instead on selling your product's benefits.
  • Keep your resiliency for the particular problems you see in the world to integrate into direct response marketing. 
  • If you take a general approach to scaling, you need to figure out how to specify your product without losing its simplicity.
  • Try everything you can do to track your advertisements by attributing each medium of the campaign.
  • Listen to the full episode for more examples of scaling audiences and tracking infomercials.

Promotions and Responses

  • Throughout Brian’s career, he has observed companies accurately online marketing predictions.
  • For him, the beauty of the sales cycle exciting it is when compared to traditional direct mail, where there is no sales message embedded.
  • Every time you mail somebody, you could be taking away responses from a future offer by not addressing it immediately.
  • In contrast with direct email, email and online marketing should aim to achieve something with every piece of promotion.

Habits of a Successful Business Owner

  • You do not have to be so religious about your work, but you need to prioritize the most important thing to do in your day.
  • Be grateful for your life and the people around you. You will not be successful without the help of others.
  • Avoid the prescription of illness where you tend to be envious of successful business owners. Approach life from a perspective of gratefulness.
  • Instead, learn from successful people and try to collaborate with them. Ask them for advice on how to grow your own business.

Brian’s Future in Direct Response Marketing

  • His life mission is to know the eternal truths of direct response marketing and bring them forward.
  • Brian also strives to spend time with other people who will help him contribute to a significant change in the world.
  • Brian is constantly thinking of how to create something extraordinary, which qualifies him to explore the online marketing world.
  • He also shares how he is excited to have a mastermind group for multi-channel marketing.
  • Brian aims to bring exponential growth in terms of media to both online and offline professionals 

Brian’s Final Words

  • The same discipline with how sales messages are created still applies in online marketing.
  • Spending a lot of time on email and online messaging is powerful, but it could turn more people off with new content.
  • Ignore list selection and segmentation, even if it’s cheap to send an email.

5 Powerful Quotes

“And I went into New York City. And I actually visited some headhunters. And I said, I'm graduating in May. And this was January, and I said, ‘I really want to have a job when I get out.’ And these headhunters, like looked at me, ‘Why, you know, you can't get a job. I can't recommend you for a job. You're not graduating for another six months.’ But interestingly, you know, my whole life's been about serendipitous stuff. So sometimes you do something.” 

“But I just loved, as you said, I think you hinted at it, that this idea that it was the audience's, it was how an audience responded to an offer. And my curiosity was so piqued by this business, that that's how I started getting all that curiosity to learn about copywriting and to learn about offers and to learn about the kind of direct mail.” 

“You know, there's another rule of thumb in the list business: that your ex buyers, or previous customers, is always going to be your best list. So that concept could be taken into almost any business. Someone who was a subscriber to whatever you do, and they lapse, their subscription usually laughs because of time or money.”

“What we did was we broke a big rule and said, we are going to go 25 minutes out of 28 and a half and not offer the call to action for the first time until we were maybe 24, 25 minutes in. (...) It was kind of a breakthrough format. Because we understood that that was a form that was clicked for that type of a product, we were able to get three out of four successes on TV in our first four shows.”

“But it's about really being grateful for the people in your life, and their expertise, what they do, how they share it, how they share it with you, and how you learn from it, instead of being envious.” 

About Brian

Brian Kurtz is the founder and CEO of Titans Marketing LLC, which provides direct response marketing coaching, consultation, and educational services. He has an English major and Business Administration degree at Rutgers University.

As a direct response marketing consultant, he specializes in demographical and data marketing. Brian has been responsible for buying more than $80 million worth of direct response TV spots over three years. He has also overseen approximately 1.3 billion pieces of mails used for online and direct response marketing throughout his career. 

In 2000, Brian was inducted into the Direct Marketing Association’s Hall of Fame at the 14 Annual Circulation Day. He has received the Leader of the Year Award from the Direct Marketing Club in New York. The 2002 Silver Apple Honorees also acknowledged his work and accomplishments.

Brian is also a blogger and has written several articles exploring direct response marketing and other related topics.

If you want to reach out to Brian, you can find him on his LinkedIn profile, or you may email him directly at trexcowboy1@gmail.com. Visit Brian Kurtz's Blog and his company website at Titan Marketing for more information about his work.

Enjoyed This Podcast?

Marketing has significantly evolved over the past few years, transitioning from direct response to online marketing. Brian reminds us that the fundamental concepts haven’t changed despite the change in media. If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends to inspire them to take ownership of their lives.

For episode updates, visit our website. You may also tune in on Apple Podcasts

 

PS.

  • Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
  • Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?


📨 If you can answer YES to all these questions, please reach out to me through https://www.members.bestbusinesscoach.ca/problems-we-fix/ and describe your situation, goals, and the best time/way to contact you.


Check out this episode!

In A Business Franchise, Who Develops The Product And Business Systems? | Business Operation System


In A Business Franchise, Who Develops The Product And Business Systems? | Business Operation System

 

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 


Check out this episode!