Justin Brooke is an author, blogger, speaker, and the founder of AdSkills. He is a highly-respected online advertising expert and has helped over 11,000 ad buyers create more profitable campaigns. You can find all you need to know about paid media and online advertising on AdSkills.
He is back on the show to share some insights on how to make the paid media game work and what to do when things go wrong. He talks us through the current situation of the industry, algorithms and how you can advertise on different platforms, and fixing your campaigns. If you’re interested to know more, tune in to the episode!
✅ Native ads are strong for businesses with a mass-market type of products or services. If you have a niche, work with Google, Facebook, or YouTube. If you want to learn just one, Google is your safest bet.
✅ Start with branded search ads, then follow up with retargeting and discovery ads. You can make a lot of mistakes and still find success with this system at a small budget.
✅ People, especially newbies, make the mistake of wanting all the traffic and the customers, thus using all possible keywords. They use their whole budget and create a massive campaign despite having no experience. You should start small.
✅ With Smart Display campaigns, Google will do all the testing for you. After a certain number of conversions, Google becomes your super affiliate. However, it’s not advisable to use with brand new products.
✅ You will need a technical marketer to stay competitive.
👉 For more insights, connect with Justin:
- Facebook: https://www.facebook.com/justinbrooke/
- AdSkills website: https://www.adskills.com
- AdSkills Facebook: https://www.facebook.com/getadskills/
P.S.
📣 Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
📣 Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
📣 Do you want to have hands-on help to grow your business? We offer one-on-one coaching, group coaching, and done-for-you marketing services.
📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.
