When you start a business, the first thing you need to ask yourself is not what to sell but to whom will you sell. That is to say: before you can survey your target market, you first need to choose one. But how exactly should you do that?
That’s the question that our guest, Ryan Levesque, will answer today. Ryan is the CEO of The ASK Method Company and is well-known for creating online lead and sale flow models, most notably the survey funnel formula from his book Ask. He is also the co-founder and CEO of bucket.io, a marketing funnel software for building assessments, quizzes, and surveys that can help with market segmentation.
In this episode, we’re here to talk about his book Choose. We will go over the types of entrepreneurs, and Ryan will also share some of the metrics used in his book to identify and choose a viable market.
✅ Choose is a prequel to Ask and answers the question, “What does it mean to be in a good market versus a bad market?” The book’s structure has a three-part framework: brainstorm, test, choose.
✅ There are four types of entrepreneurs: mission-based, passion-based, opportunity-based, and undecided entrepreneurs. Each type has its own pitfall, and identifying your type can help with brainstorming your possible markets.
✅ The five market must-haves: 1) evergreen, 2) enthusiast, 3) has an urgent problem, 4) has additional future problems, and 5) filled with players with money (PWM).
✅ At the end of your tests, you will identify a bullseye keyword that you can use as the focus of your deep dive surveys. You will identify this keyword with red, yellow, or green light. A green light means you can proceed with that market confidently.
👉 For more insights, connect with Ryan:
- Facebook: https://www.facebook.com/askryanlevesque/
- The ASK Method Company: https://askmethod.com/
- Get your free hardcover copy of Choose (you only need to pay for shipping!) with access to over $200-worth of bonuses here: https://choosethebook.com/BBP
P.S.
📣 Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
📣 Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
📣 Do you want to have hands-on help to grow your business? We offer one-on-one coaching, group coaching, and done-for-you marketing services.
📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.
