Results Based, Problem Solving Content Marketing Strategies With Ryan Hanley

Every business needs to have an online presence for marketing content. The more you delay this, the faster you become irrelevant. But an online presence is not just about having a website, Facebook page, or even an email list; it’s about how you connect with and foster your audience. Building a loyal community will eventually lead to profits. But it’s a delicate balance of providing value and pitching your services and products.  

At the end of this episode, entrepreneurs and leaders will be able to craft purposeful content marketing to amplify your business growth. Our guest Ryan Hanley, who is well-experienced with the art of content marketing, shares his insights on what makes a good plan for marketing content. We also talk about the value of strategies, advertisements, purpose, goals, and feedback. Create meaningful content and invest in your business growth!

About Ryan

Ryan Hanley has vast experience in content creation and strategy, speaking engagements, and leadership skills. He helps individuals and organizations create sustainable long-term growth. Through previous leadership positions as a CEO and Chief Marketing Officer, he gained the expertise in macro and micro obstacles all businesses face. His skills include brand storytelling, product strategy, organizational growth, and more! 

Ryan is also the founder of Rogue Risk, where he helps businesses take control of their direct insurance costs and the resulting indirect costs of risks. 

Growing Your Business By Meaningfully Marketing Content

Content Is King 

• Content has become so much easier to produce. You can upload a 20-minute video to YouTube in a matter of minutes. 
• Anytime you create content, it should have these three components: purpose, a specific audience, and goals. 
• Content is king. But not just any content: content with context is the true king.
• If your content doesn’t show any progress, you need to review what’s happening and adjust your content to feed what the audience wants.  

Simply Creating Is Not Enough 

• Marketing success depends on making sure your content is effective. Track what’s getting engagement, and produce more of that. 
• Don’t just create content. Make sure you know your content’s return on investments. 
• Many tools like Google Trends can help you identify current relevant and trending topics. 

Content Marketing KPIs 

• You need to know why you’re engaging in marketing content. This can range from building an audience, to selling services or products, to changing social media platforms. 
• For example, if you’re building a YouTube channel, your KPI may be based on the number of subscribers, in addition to the number of shares and comments. 
• Ryan shares that when he was selling his book, he focused on email marketing and getting as much on his list as possible.  

Different Approaches For Different Purposes In Marketing Content

• Ryan found out that his short videos resonated more with long-time fans. This is why he leans into his personality and uses references he knows this audience will enjoy.
• On the other hand, his articles tend to bring in new audiences. This is why his articles focus more on information and problem solving rather than his personality. 
• Over time, Ryan slowly shares more of his personality to these new audiences through his YouTube channel and podcast.  
• Although there isn’t a specific metric for knowing what content is suited for each person, try to test how you present yourself and your ideas on different platforms. 

Helping People  

• Your platform should also be open to engaging with people’s problems. 
• Not only can you create valuable content for your show or article, but you can also build a community that is more open to you. 
• Analyze who actually wants your help. Ryan shares that there are people who just ask questions but don’t really want to use the information given to them. 

Lead Generation Strategies

• Ryan shares that his podcast gets the highest conversion rate through a specific call to action. On the other hand, his text-based articles drive his email subscriptions. 
• Email subscribers then go through a six-email drip campaign to introduce them to his work gradually. The last email contains the link to buy his book. 
• After the book, Ryan uses his podcast to further build his relationship with his audience and build loyalty. 
• When people are willing to listen to you, they value you as a content creator.
• Use outbound marketing to quickly find groups of people who may be interested in your content. 

Marketing Content And Advertising 

• Ads can be effective, especially when you have the right message and the right landing page. 
• If you want to grow quickly, you need to invest in better systems. 
• Nobody accepts the offers you don’t make. 
• Ryan and Daryl discuss content advertising deeper in the full episode.

Content Marketing As A Funnel  

• Marketing content should not be a catch-all approach. You should filter specifically the kind of people you want to attract. 
• Attract potential customers, not everyone. Filter out the right clients for your business.
• Be authentic in your content marketing while still giving value. 

Invest In Growth 

• Always look for ways to grow online. Get people’s attention and invest in growth. 
• Investing in growth means investing in people, time, resources, and attention. 
• Knowing your potential customers is not about profiles or demographics; it’s about knowing their problems and how to solve them. 
• Oftentimes, you can’t just ask people what they want because they don’t know. 
• Learn to try things, and discover these needs and problems through experimentation. 

Aligning Your Goals To Your Purpose

• Don’t rush into creating content; know what you’re doing or why you’re doing it in the first place. Plan for your content, and know how you can track your goal.
• Ryan shares that his main purpose is to sell his book. This comes with a secondary goal of increasing email subscribers. 
• Have goals where you can test things out. 
• Tactics always change because people have become so accustomed to them. 
• Make sure that your goals will serve a higher purpose. The goal may be service-oriented with the purpose being the larger mission. 

Content Vs. Pitch

• Pitch as often as you are comfortable with it. 
• If you are uncomfortable pitching, it will not lead to conversions. 
• People will never know what your goals are, so you have to guide them through it. Don’t shy away from pitching all the time. 
• Help people know what to do by having calls to action. 

How To Receive Feedback

• Every time you receive negative feedback, it will only mean two things: your product isn’t good or they’re jerks. 
• Assess whether you can learn from the experience and improve your product. 
• Alternatively, it may just mean that you didn’t serve the right market. In this case, just move on. 
• Learn to seek out constructive and positive feedback. 
• Ryan shares how he handled a woman who was not satisfied with his book. He marketed his book for his audience to understand what his core principles were, not as a step-by-step guide on marketing content. 

Two Powerful Quotes

All content marketing is a series of filters. You're just putting content out in the world, allowing people to self-select into your funnel.

I know everyone wants to rush right into the content-generation side, and start doing all the things, and playing with all the pretty tools. But you got to know who you're trying to serve with what you're doing, and how you can actually track that goal before you do this stuff; or otherwise, you're never going to understand what the iteration is.

Resources

• Trusted Choice - The largest referral generation in the world for independent insurance
• Content Warfare by Ryan Hanley 
• Ryan Hanley Podcast 
• Ask Pat 2.0 Podcast
• Ask Gary Vee Show 
• Ask Altucher Podcast

 

You may connect with Ryan through LinkedIn, Instagram, and Twitter. You can also check out his website and Rogue Risk to learn more about his work!      

 

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

Godfather of mRNA Vaccines Prescribes How To End Pandemic Quickly - with Robert Malone MD | Harvard Medical School

Listen to this interview or check out bestbusinesscoach.ca for FULL show notes & the video version of this call.

4 Steps to Stop the Pandemic

1. Vaccinate people who are at high risk. But not everyone like we're doing.

2. Provide self-assessment tools to help people identify if they are high risk.

3. Provide early treatments - purge the parasitic entities suppressing them.

4. Create a home diagnostics system to test if you’re infected.

About Our Guest

Dr. Robert Malone, inventor of the core mRNA vaccine technologies & RNA transfection.
He has done extensive research and development work in:
Preclinical discovery research,
Clinical trials,
Gene therapy,
Vaccines,
Immunology, and bio-defense.

Dr. Robert Malone trained at UC Davis, UC San Diego. At the Salk Institute of Molecular Biology & Virology Laboratories. He received medical training from Northwestern University (MD), Harvard Medical School (Clinical Research Post Graduate), and UC Davis (Pathology).

To date, he has written close to 100 peer-reviewed publications. These have 12489 citations. 31 are h-index & 50 are i10-index [it's a big deal].

Dr. Robert Malone has been involved in developing, designing, and providing oversight to around:
40 phase-1 clinical trials,
20 phase-2 clinical trials, and 5 phase-3 clinical trials.
Plus vaccine-focused clinical research organizations

In most of those as medical director & medical monitor.

With 20+ years of management and leadership experience in pharmaceutical, biotechnology industries, academia, government and non-government organizations. He is one of the most experienced & credible experts you can find on this subject.

His prescription to end this pandemic quickly?

1. Only vaccinate the high-risk groups.
Not everyone.

Natural immunity is 10x better, stronger, faster, longer-lasting.
So if you're not high risk, it should be a choice to not get vaccinated.

Vaccine effectiveness is diminishing fast.
Covid-19 is mutating way more each week than they anticipated.

Vaccine-induced disease enhancement is a real thing.
Mass vaccination campaigns are only encouraging this.

Based on current rates of reduced vaccine effectiveness. Estimates are current vaccines will be ineffective within 6-12 months. Meaning new ones will replace them. 

There are legitimate risks involved from vaccination.

If vaccines synthesize a misfolded protein, we wouldn't know.
Misguided spike proteins CAN cause problems with Prion Diseases.
Lipid-nanoparticles with mRNA can pass the blood-brain barrier.
The covid vaccines went out fast.
We don't have good long-term data.
There HAVE been production contamination issues.
[See Moderna + Japan as an example].

Alphabet agencies could do better tracking & reporting adverse events.
Many things significant to an individual, don't register as clinically significant.
Like a 3% drop in fitness for an NFL player].

Recently 2 top brass left the FDA.
For reasons related to the third shot rollout.

My questions, not his, are:
Will a third shot meaningfully boost immunity?
Or are they moving big pharma inventory before the new vaccines come in?

#ProductLifecycles

Did anyone use a fax machine lately?
8 track? CDs?
Just curious.

Each year some major pharmaceutical company is paying hundreds of millions in criminal and civil settlements. Often for marketing dangerous drugs or paying kickbacks to incentivize prescriptions.

2. Early Detection.
Provide home test kits. Apps.
Tools to help people make data-driven decisions.
If they should get vaccinated or not.

Some people need to be vaccinated.
Vaccines aren't perfect, but they do serve a purpose.

3. Early Treatment:
This is a virus best battled early.
Ivermectin, HCQ, Vitamin D & even Aspirin have GREAT data they're effective - if used early.

4. Follow Good Health Science.
Allow open discussions about:
- Risk Mitigation
- Leading Indicators
- Black Swans

Right now the major alphabet agencies fly in the face of good health science.

There is no room for discussion on any of these things. It's either:
Follow the narrative of vaccines are our saving grace - or your career is gone.

They want 100% irrefutable, giant study data it 100% works. Proof so solid, it's cost & time prohibitive in an evolving pandemic. These emergency use Vaccines have NOT been studied as well as some PRE-existing drugs we could use as therapeutics.

Conversations are being shut down as if they're lethal.
When it's these NEW vaccines we have no long-term safety data on.

He believes in this climate - no one can publish papers saying anything against the narrative. Only if it's a giant study with immaculate outcomes.

There is little space for open dialogue or exchange.

Careers are being ended for trying to open discourse.

Misc items which came up:

We don't know enough about Viral Reactivation of Covid-19.

Despite years of trying, there are no successful vaccines for a coronavirus. For a successful vaccine, viruses must activate a strong immune response.

There have been many problems with corona vaccines in the past. For example, the original SARS vaccine. It actually increased the pathology rather than reducing it.

So the first SARS corona vaccine caused, in animals, inflammation in the lungs.
Inflammation which wouldn't otherwise have been there if the vaccine hadn't been given.

Vaccines can also create hyper-sensitivity in certain cases. This means they work well against main target virus. But when a wildly mutated virus comes along.. The immune system response kills the host.

Vaccines in general are very safe.

But these COVID vaccines lack sufficient long-term data.

In 1976 there was a swine flu outbreak. Mass vaccination campaigns like this rolled out and were stopped due to adverse effects causing neurological issues. 

Rushing vaccine due process can have severe consequences.

August 22nd 2021, a paper was published saying:
https://www.biorxiv.org/content/10.1101/2021.08.22.457114v1
"Although Pfizer-BioNTech BNT162b2-immune sera neutralized the Delta variant, when four common mutations were introduced into the receptor-binding domain (RBD) of the Delta variant (Delta 4+), some BNT162b2-immune sera lost neutralizing activity and enhanced the infectivity."

But there's no space for discussion... The propaganda machine is running bigger and harder than it ever has historically. Shutting any doubt down. Censorship is rampant.
It's really crazy what's going on right now.

Some say it's because there is so much profit to be made. According to the FDA website:

FDA may authorize unapproved medical products or unapproved uses of approved medical products to be used in an emergency to diagnose, treat, or prevent serious or life-threatening diseases or conditions caused by CBRN threat agents when certain criteria are met, including there are no adequate, approved, and available alternatives.

https://www.fda.gov/emergency-preparedness-and-response/mcm-legal-regulatory-and-policy-framework/emergency-use-authorization


Again, Listen to this interview or check out bestbusinesscoach.ca for FULL show notes & the video version of this call.
 
Be safe everyone.

As always, thank you for your time & attention. 

Check out this episode!

How To Grow Into A $25,000,000.00 / Year Marketing Ad Budget & The Team To Get You There - With Tyler Garns

We progress because we can build upon the knowledge of those who came before us. As we learn from other people’s successes and failures, we identify what works best for us. The same is applicable for growing a business. Expert advice from mentors, cultivated from years of experience, can help you get to where you want faster. This week, we have the honor of learning from a genius marketing strategist.

In this episode, Tyler Garns shares what it takes to grow your business to success. We learn about the different phases of a business and where you should focus your attention. We also find out what it takes to build a good company culture and manage your team effectively. Tyler also discusses the value of writing good copy as part of a marketing strategy and how you can start writing better messages today.

If you want to make an impactful marketing strategy to grow your business, this episode is for you! 

3 Reasons Why You Should Listen to This Episode

1. Discover the different stages of a business and the challenges you may face along the way.
2. Find out why you need to build a company culture that examines how your company serves your employees.
3. Understand the power of one and how it allows you to write powerful copies for your marketing strategy.

Resources

• Connect with Tyler:  Website | LinkedIn | Twitter
• Box Out Marketing
• • Do you want to know more about how to apply a successful marketing strategy for more conversions? Get the free ​​18 Keys To Getting Results with Infusionsoft ebook to learn more!
• Infusionsoft
• Crossing the Chasm by Geoffrey A. Moore

Episode Highlights

How Tyler Got Started

• Tyler’s dad worked in commercial photography, which is more adjacent to advertising than marketing. 
• In college, he got a job at an internet company in Utah. There, he dabbled in web development and coded for their product called Community Architect.
• After briefly working in pharmaceutical sales, Tyler joined Infusion Software in 2007. Eventually, he became the company’s Vice President of Marketing.
• In 2014, Tyler left Infusionsoft to start his own business, Box Out Marketing. This company offers businesses an automated marketing strategy.

The Role of Coding for Online Businesses

• Coding has played a big part in Tyler's success.
• However, as a business owner, he recognizes that his responsibilities lie in building and growing the business.
• If you’re running an online business, you don’t necessarily need to be writing code. Instead, familiarize yourself with what’s possible. 
• Your understanding of the different software and their possibilities allows you to dream bigger.
• Through this, you’re better able to explore opportunities and direct your vision.

Challenges that Business Owners Face

• When starting a business, the challenges you face include securing revenue, generating consistent leads, and fulfilling orders. 
• After this, you may encounter complex finance problems such as retention issues, among others. 
• The rate at which you solve these challenges depends on your business model, background, skill, and team.

Challenges in Tyler’s Business

• Tyler shares that he left Infusionsoft without a plan.
• The first struggle that he faced was figuring out his vision. 
• At first, he helped business owners develop a marketing strategy. However, he quickly realized how this setup would not help as many people as he would like. 
• As a business owner, Tyler also struggles with the operational side of things. In particular, he’s still learning to build, train, and delegate tasks to his team. 
• Despite the challenges, he’s still optimistic about the path that his company is taking.

On Building a Company Culture

• When thinking about company culture, you need to ask how the company is serving its employees. 
• Jobs have to serve people’s personal lives and desire for growth. They also need to feel connected to the mission and vision of the company. 
• Meanwhile, when you focus on how employees serve your company, you’re more likely to have resentful employees who don’t feel supported.

The Three Key Metrics Model

• This model identifies the three key metrics that each employee needs to accomplish. They are then graded based on these criteria.
• Through this, they’re consistently aware of their performance.
• For example, the marketing team's metrics may include leads, prospects for sales, and visitors to the website.
• There’s no one criterion you need to follow when determining the metrics for each team. Have an open dialogue with your members to determine what works best for everyone.
• When looking at productivity, you can look into the percentage of tasks completed on time. 

Writing Copy as a Marketing Strategy

• Automated marketing used to be enough for a marketing strategy. 
• The increased volume in internet traffic now necessitates business owners to develop a more impactful marketing strategy to set themselves apart.
• Writing copy as a marketing strategy sends your clear and persuasive message to a well-defined target audience. 

The Right Type of Messaging for Your Marketing Strategy

• Power positioning has four key pieces of power positioning that can help you develop your messaging. 
• These are: who you’re talking to, what you’re offering them, the big problems they have that you can solve, and what makes you unique. 
• The clearer you are on the messaging in your marketing strategy, the more conversions you’ll be able to get. 

• If your marketing strategy is laser-focused on one target,  you can still hit others in the general vicinity. Gain a solid foothold first before you spread out.

Characteristics of Successful Business Owners

• First, the most basic habit for success is tracking the key metrics in your business.
• Second, invest wisely—don’t forget to track the ROI of your investments.  
• Third, segment to the power of one. You’ll get better results if you have one-on-one conversations with leads. 
• Fourth, test for success and make sure you’re continuously optimizing. Stick to what works, and don’t get distracted by shiny new trends.
• Finally, model success. Instead of trying to copy, figure out successful business strategies and try to implement these.

Tyler’s Current Projects

• Clients who purchased high-end services from Tyler’s company can get access to the W Sales Club. They’re getting ready to launch this club to the public.
• This club gives business owners access to modules, tools, and a community of people who will help them grow their businesses.
• Tyler’s company is also focusing on providing campaign services for Infusionsoft users. They follow up every 30 days to optimize and give their clients the best possible results. 

Using the Power of One in Your Marketing Strategy

• When you’re writing copy for your marketing strategy, think of one ideal customer, preferably someone you know.
• Write the first draft of your copy addressed to them. Through this, your writing becomes more personal.
• Then, segment based on meaningful marketing groups. You can get this data by having people fill out forms that ask questions, such as their biggest challenges and goals. 
• Once you know what resonates with your target audience, you can write a copy geared towards them.
• Vulnerability is also crucial. People are much more likely to connect with your message if you open up.

Two Powerful Quotes

“If you can dream it, you can build it. That's really where I find the value of understanding the tech for a business owner.”

“You’re competing on a global scale with everybody else on the internet. And so, you’ve got to have solid messaging, you’ve got to have a good way to get in front of your audience. If you don’t, then you’re dead in the water.”

About Our Guest

Tyler Garns is a digital marketing expert, speaker, coder, and the founder and CEO of Box Out Marketing. He is best known for his work from 2007 to 2012 as a Marketing Director and VP of Marketing at Infusionsoft. There, he learned and build great strategies in lead generation, conversion, and sales.  

Currently, Tyler is a small business coach and consultant. He helps business owners break barriers and achieve great results. Through Box Out Marketing, Tyler and his team provide Infusionsoft users with strategic coaching and campaign implementation services.

Are you interested to know more about Tyler and his work? You can see more of what he does at Box Out Marketing. You can also connect with Tyler on LinkedIn and Twitter.

Enjoyed This Podcast?

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Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends so that they, too, can learn some great tips on building a successful business.

For episode updates, visit our website. You may also tune in on Apple Podcasts.

P.S.

• Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what’s holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

Connecting With People Through Copywriting With Copywriting Legend Bond Halbert

Every business needs copywriting to reach its prospective customers. But what separates great copywriting from the bland? It’s not about the eloquence or expansive vocabulary you use but connecting with people. The people are at the heart of every great copy. There is a world of difference once you understand what people are looking for. It all starts with you—from how you experience life and everything around you to the opinions you form around products and services.

At the end of this podcast, entrepreneurs can learn how to use the power of copywriting to provide solutions and value to their customers. Our guest, copywriting legend Bond Halbert, shares his story about how he continues to build on his father’s copywriting legacy and making a name for himself. One of his main takeaways in this episode includes understanding the underlying motivations and reasons behind what people say. Once you understand why people would like to buy certain things, it’s easier to create campaigns that will solve their problems or persuade them to make a purchase. Bond shares that it’s not about selling the product. It’s about building relationships and connecting with people—your customers and prospects.

Join us in this journey of continuous self-improvement and making a difference in other people’s lives through business. Tune in and learn some great insights to level up your copywriting and marketing and start connecting with people!

Here are three reasons why you should listen to the full episode:

1. Discover how Bond continues to build his father’s legacy through effective promotion strategies. 
2. Understand how copywriting and marketing are about building relationships and connecting with people. 
3. Learn the ways you can create copies that will make you stand out from your competition. 

Resources

• Learn more about Gary Halbert on The Gary Halbert Letter and Halbertising  
• The Gary Halbert Letter All-Star Audio Series 
• The Boron Letters by Gary Halbert
• The Robert Collier Letter Book by Robert Collier
• The Entrepreneur’s Guide To Getting Your Shit Together by John Carlton 
• Convert 2.0 How To Create Internet Campaigns That Sell by Frank Kern
• Join Bond’s Halbertizing Monthly Membership Program to get exclusive copywriting training, direct marketing training, group thinking, complete business coaching, and copy critiques! 
• Find untapped opportunities to grow your business with Alexa!
• Best Business Podcast Episode Feature: 
• • The Habits And Philosophy Behind $900 Million Dollars in Sales with Ben Simkin  
• The Halbert Copywriting Method Part III by Bond Halbert
• Connect with Bond: Website | Email | Twitter | Facebook 

Episode Highlights

How Bond Started in Copywriting 

• Bond was trained by his father at an early age. After getting a degree in international business administration, he went on to work for the Giorgio Armani Corporation. 
• Eventually, he realized that this path was not for him and quit. After that, he went to work with his father. 
• Bond went on to create the most financially successful venture for his father. Later on, he worked with his brother in designing financial campaigns for other people. 
• Gary taught Bond everything he needed to know, and in turn, Bond added his own experiences, learnings, and insights. 
• Tune in to the full episode to learn more about Bond’s relationship with his father and how that affects his life and relationships now.

Cementing the Halbert Legacy

• Bond went into a depression after his father’s passing. He decided to secure his father’s legacy by building on his work. 
• Bond was in the perfect position to do so, not only being Gary’s son but also understanding his father’s principles perfectly. 
• Through the years, Bond built a name for himself in the copywriting and marketing industry. His focus is on the big idea in hooks and solutions.
• In addition to his copywriting work, Bond loves connecting with people and helping them improve their copy, and bring businesses to the next level.  
• Our guest shared how his name attracted the Russian mafia in the full episode. 

Learn from Everything

• People often learn from experts to get better at their craft, but true experts will learn from anything and everything.
• If you want to have an interesting thing to say, you need to be interesting yourself. 
• You can pick up insights in every aspect of your life, including the radio, movies, and shows. 
• The first step in being a good marketer is connecting with people and understanding what they care about. 

How to Study Your Prospects

• Understand that you are much like your prospects. When your promotions are dying, the easiest way to revive them is through trying a new list of prospects. 
• Research is a fundamental part of copywriting and marketing. Understand what people’s pain points are. 
• Domino’s was able to release a delivery at 30 minutes or less campaign because they understood how their customers value reliable delivery time. 
• In this case, it didn’t matter how you worded the campaign. What made it effective was the offer. 
• Know the important factor that is not being delivered in the market, and you will easily outcompete your competitors by connecting with people. 

Experience Being the Prospect

• Get over yourself, and be honest with your emotions and experiences. 
• Tune in to your real self, and develop candidness.
• You need to try products and services yourself to see what you think and feel about them. Chances are, other people have the same experience. 
• You also need to admit uncomfortable reasons too. No one needs Rolex watches, but they have come to symbolize showing off. 
• No one will want to admit this, so marketers need to find a way to paint fantasies for people and better excuses to get certain products. 

Find Experiences and Reviews 

• Once you open yourself to this kind of thinking, you can put yourself more easily into your prospects’ shoes. 
• If you want to sell new phones, start by getting them yourself. But your experience is not complete. Test it out, and then get other people’s experiences. 
• You can go to Amazon to check product reviews, Yelp for service reviews, and Alexa for demographic profiles. Through this, you are connecting with people.
• Understand the language being used in both positive and negative reviews. The copy basically writes itself through this method.
• Bond shared an example of developing a copy in the full episode.  

Connecting with People through Copywriting

• Copywriting is about connecting with people.
• Writing great copies is often based on how well you understand people. 
• This involves knowing how much people are willing to spend, what they care about, and what emotions they have. 
• Learn to see the underlying reasons behind language, reviews, and purchases. Try creating a checklist for these.
• Bond writes with certain people in mind. This makes your writing more personalized and friendly.  

How to Make Copies Interesting and Friendly

• Don’t be afraid to have a target demographic. You can’t serve every person, but you can continue connecting with people. 
• There’s a difference in language when you start to treat copywriting as building relationships and friendships instead of just selling. 
• Start by imagining writing to a close friend. Make the copy personal so that it can create a bond.
• Make information interesting, entertaining, and easy to understand. Be a friend to your prospect.
• Neil deGrasse Tyson and Bill Nye can build a huge following because they make science interesting and not intimidating.    

Timeless vs. Special Promotions 

• Create an evergreen marketing funnel connecting with people instead of just depending on special promotions. More importantly, find what makes sense and what works in your industry. 
• Marketing is about experimenting and trying. There are no absolutes in marketing. 
• For example, great books will often get high sales at first but trickle off over time. 
• You can create a strong list through promotions, such as webinars, replays, social media posts, and other people’s products!  
• In the full episode, Bond shared how he created a promotional system that kept his book as a number one seller. 

Treat Customers as Real Friends

• Bond shared that he has always wanted a smaller version of the Boron Letters to fit inside his bag. This led him to create the travel edition of the book in time for his father’s birthday. 
• He also wanted to treat hardcore fans and printed limited editions of the book to give away. 
• This promotion was all about connecting with people and treating loyal customers to something special. Consequently, it also led to increased sales for the regular edition of the book. 

Mean What You Say

• Plan out promotions for the long run. Become a classic rather than a trend. 
• Try new things, and see if they will work. You don’t make one thing and hope it will go viral; it takes several tries. 
• Many people create products and slowly start discounting them over time. 
• Don’t make anyone feel dumb for getting things at a higher price. Create value that will appreciate over time. 
• Be honest and genuine with your customers; don’t lead them on. Take care of your reputation. 

Create an Honest Business

• There will always be bad reviews for everything. Don’t let that stop you. 
• Be kind to others, and create policies that will benefit them. 
• Bond shared the example of making a longer-term return policy to decrease pressure on people. 
• Don’t go into a business thinking about how much money you want to make. Focus on the relationships and integrity of the business. 
• Think about the long-term state of the business over its immediate state. 

The Gary Halbert Letters All-Star Audio Series

• Gary, together with his brother and another guy, created a dream team of marketers and copywriters they wanted to learn from for a marketing program.
• Now, the Gary Halbert Letter has gained more traction after being handled by great marketers and big names who added their own commentary to it.
• People can see if you have the energy and passion for something. When you do, people become thankful for what you do.

Two Powerful Quotes

“To be really entertaining and to be a fascinating person isn’t about writing really well. It’s about having something interesting to say. And if you want interesting things to say, you want to be an interesting person.”

“Marketing is about experimenting and trying this and that. When something works, you kind of figure out why it worked and try and replicate it.”

About Bond

Bond Halbert is a leading copywriter and marketer. He is the son of Gary Halbert, who is widely considered as the greatest copywriter who has ever lived, having many record-crushing promotions than any other copywriter. With a thorough and direct education from his father, Bond continues the family legacy in copywriting with the best direct marketing and copywriting products in the market. Bond wrote The Halbert Copywriting Method Part III and updated his father’s book The Boron Letters, including the now-famous The Gary Halbert Letter All-Star Audio Series. 

Through the years, Bond has built a name for himself by heading some of the largest financial promotions of our time and pioneered tactics to get the highest email rates in any industry. After 40 years of watching his father teach copywriters and training them himself, Bond has perfected his technique to write effective copy and outperform any competition. 

Want to be trained by Bond? Check out his website!

You can also reach Bond on Twitter and Facebook.   

Enjoyed This Podcast?

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Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends to inspire them to take ownership of their lives.

For episode updates, visit our website. You may also tune in on Apple Podcasts.

P.S.

• Do you already have a successful business, meaning you’re up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what’s holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

The Secrets Of More Than 1,000+ Successful Entrepreneurs On Fire -- With John Lee Dumas

The most challenging part of achieving a goal is getting things started. We often struggle with taking the first step in reaching our dreams. As a consequence, we put our skills and ideas at risk of getting wasted. Learning how to focus and prioritize will help you build momentum. Laser in on that one thing you want to do, do it, and become one of the 1000+ successful entrepreneurs on fire!

In this episode, award-winning podcaster John Lee Dumas shares with us his journey to building a successful podcast business. He talks about the importance of focusing on a goal and setting priorities. John also shares his learning habits and other business insights. Tune in and learn more about the secrets to building a successful podcast business and being an entrepreneur on fire!

About John

John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs on Fire. He interviews successful entrepreneurs to help his listeners in their entrepreneurial journey. John commits to shaping more entrepreneurs by creating free, valuable, and consistent content.

Discover the Secrets of Successful Entrepreneurs on Fire

John’s Life Before Podcasting

• John loved having fun and enjoying life.
• He was never an entrepreneur before venturing into podcasting.
• His first real venture was his podcast, Entrepreneurs on Fire. 

Recurring Theme Among Successful Entrepreneurs on Fire

• First, the most successful people found a mentor. It must not be any mentor, but somebody who is where you specifically want to be.
• Second, quoting Jim Rohn, “You are the average of the five people you spend the most time with.”
• Look at the people around you and avoid those who are just wasting your time. Open the door and let in the amazing people.
• Third, educate yourself. The most successful people always want to improve and learn.

Insights on Formal Business Education

• For John, formal education pushes the buck down the road. You risk acquiring debts.
• You are wasting time because you are not doing the thing you want to do. Instead, you must learn from people who are actually doing it.
• If you have a college degree, you have gone far enough.
• Do not start accruing the entrepreneur’s biggest enemy, which is debt.

On Staying Focused

• F.O.C.U.S. stands for “follow one course until success.”
• When John started podcasting, he had no online presence, but he was focused.
• When you are focused, you will figure out a way to do things.
• Be excited and start your momentum.

How to Prioritize

• John believes in Pareto’s Principle. This principle suggests that 20% of your activities will account for 80% of the outcome.
• Ask yourself what your 20% is. Does it provide your desired outcomes?

Success Habits for Entrepreneurs on Fire

• Get better every day. Take little steps.
• These little steps will end up being something massive down the road.
• At first, John did not have a successful podcast.
• Take the first step and build upon that day by day.

Overcoming Challenges

• The road is not going to be easy. You have to make sacrifices.
• Know the sacrifices you have to make and be willing to do them.

John’s Future Projects

• John is working on his first physical product.
• The journal is called Freedom Journal: Accomplish Your #1 Goal in 100 Days.

Other Business Insights

• It is always about going back to the basics and keeping things simple. 
• “If you want to be, do.” You have to do that thing you want and be willing to be bad at it.
• According to Malcolm Gladwell, you need 10,000 hours of practice to become world-class in a particular field. Start working on your 10,000 hours. 

Resources

• Free Podcast Course by John Lee Dumas
• PodcastersParadise by John Lee Dumas
• Free Webinar Course by John Lee Dumas
• Entrepreneurs On Fire Podcast by John Lee Dumas
• The Freedom Journal by John Lee Dumas
• The Compound Effect by Darren Hardy
• The Slight Edge by Jeff Olson
• The First 20 Hours - How to Learn Anything by Josh Kaufman
• Outliers: The Story of Success by Malcolm Gladwell

For more insights about business podcasting, connect with John through Entrepreneurs on Fire. You may also reach him through Twitter or LinkedIn.

 

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Do you want to achieve your goals, get more things done in less time, and double your sales?

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!

What Do Business Coaching Services Cost? Business Coaching

What Do Business Coaching Services Cost? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

What a business coach is determined by various factors, mainly by the outcomes you are looking for, bearing in mind your business’s budget, the problems you are hoping your coach will fix for your business, and how much that problem is worth to you. the main thing is to find a balance between what you’re willing to offer, and what you expect in return. 

Check out this episode!

What Business Coaching Services Do Business Coaches Offer? Business Coaching

What Business Coaching Services Do Business Coaches Offer? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

Different coaches offer different services, so based on my business’s coaching services you can expect one-on-one, weekly, bi-weekly, monthly, or quarterly, with different services bundled into the services. so generally, it depends on the specialization of the coach in question. learn more about BestBusinessCoach business coaching services

Check out this episode!

Are Business Coaching Services Worth It? Business Coaching

Are Business Coaching Services Worth It? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

The first thing to consider is the cost implications of figuring it out on your own. for a generic coach the value may be different than a coach who specializes in the problem you have identified in your business, so if a coach is worth it or not all boils down to the outcomes. if you are achieving the results expected then it is worth it, however, if you aren’t then you know the drill.

Check out this episode!

Do Business Coaching Services Really Work? Business Coaching

Do Business Coaching Services Really Work? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

The first step to figuring out whether business coaching actually works is by identifying the problem you want to solve and the outcomes you are looking for, the results of those the problem vs the outcome are how you determine whether or not business coaching actually works. in general business coaching and mentorship has been well proven within many industries.

Check out this episode!

Are Business Coaching Services A Waste Of Money? Business Coaching

Are Business Coaching Services A Waste Of Money? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

The answer depends on you. Firstly, are you aware of the problem you want the business coach to help you solve, do you know what results you want to see? also, have you chosen a coach you feel is the best coach for your needs in terms of knowledge and expertise.

The final determiner of whether your coaching is worthwhile is dependant on your level of co-participation in your own coaching.

Check out this episode!

What Should I Ask A Business Coach? Business Coaching

What Should I Ask A Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

This depends on what you’re coming to the business coach for. A good place to start is by explaining the situation and asking for solutions that you maybe haven’t considered. So basically you ask the business coach about the problem you have come for.

Check out this episode!

Why You Should Hire A Business Coach? Business Coaching

Why You Should Hire A Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

For anyone looking to succeed in business, guidance is a must in order to reach the level of business success you desire.

Check out this episode!

Who Is The Best Business Coach? Business Coaching

Who Is The Best Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

The best business coach is the one that gets you results within a reasonable amount of time.

Your best business coach should also be someone you feel respected by, has integrity, and takes the time out to understand your background and business goals. This should ideally be a coach with the right knowledge, expertise, and track record. see Daryl Urbanski at Best business coach

Check out this episode!

Should I Invest In Business Coaching Services? Business Coaching

Should I Invest In Business Coaching Services? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

The decision is primarily up to you, however, the advice I can give you is is that if you are trying to succeed in business, based on your background and business goals. If you want your business to grow and maybe become your career and leave a legacy then investing in a business coach is a good idea.

Check out this episode!

How Do I Find A Good Business Coach? Business Coaching

How Do I Find A Good Business Coach? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

You can visit BestBusinessCoach or alternatively, you can search on major search engines, and in forums or groups. BestBusinessCoach is still a great coach, however, to directly answer your question. a good business coach is someone who has the experience and expertise in the problem are you are facing.

Check out this episode!

How Much Do Business Coaching Services Cost Per Hour? Business Coaching

How Much Do Business Coaching Services Cost Per Hour? Business Coaching

See 1 of 100 New Videos on this topic & more.

In fact, our research specifically proves 8 Critical Success Factors for small & medium-sized businesses.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for more on the research behind it. 

Transcript:

Any meaningful business coaching is tough to fit into an hour. Basically, the answer to that depends on the type of business coaching you are looking for. in a

nutshell, you will get what you negotiated with your business coach. when deciding how much to pay your business coach. It’s important to identify your problem and how much it’s costing your business, and what you can realistically afford.

Check out this episode!

How I Generated Over $1,000,000 USD With A Single Digital Marketing Strategy

How I Generated Over $1,000,000 USD With A Single Digital Marketing Strategy

Discover how to get an automated marketing funnel. One generating recurring revenue for your business. This is NOT a get rich quick scheme. It is hard work. It requires a team. But is very realistic and very possible. There is no accountant in the sky. No one determining how much you are allowed to make.

24 Savvy online business owners paid over $1,000 each to see this presentation. A step-by-step breakdown of an automated digital marketing strategy. Which generated over $1,000,000.00 USD in under 8 months.

This presentation shows not only HOW we did it. It shows the plan we used to continue to scale to over $7,000,000.00.. With this single marketing strategy.

For my help creating this for YOUR business. Or to access to the course I created explaining this process in more detail. Or info on our other programs, visit: http://members.bestbusinesscoach.ca/

Check out this episode!

The Habits & Philosophy Behind $900 MILLION DOLLARS IN SALES With Ben Simkin

What you do defines who you are. Every little habit contributes to your progress over time. Every entrepreneur has a philosophy and business approach that has brought them to where they are now. They know the importance of creating good habits and learning from other people. But what specific ideas should a successful person have to improve and maintain their level of success?

At the end of this podcast, entrepreneurs can learn how they can keep developing themselves and their philosophies in business. Our guest, Ben Simkin, a leading online marketing expert, shares his story about how he built himself from the bottom up. One of his main takeaways in this episode includes maintaining a sense of focus and moving forward with a sense of urgency. It’s valuable to remember that an entrepreneur’s success comes from keeping the habits that brought them to where they are now. Ben also shares some specific habits he practices and how you can do so too.

Join us in this journey of continuous self-improvement and making a difference in other people’s lives. Tune in and learn some great philosophies for business success from an online marketing and business growth expert! 

Here are three reasons why you should listen to the full episode:

1. Discover what it takes to be a successful entrepreneur and how you can make an impact on your clients’ lives. 
2. Learn how to take away the negative habits and mindsets that are detrimental to your lifestyle.
3. Learn from an online marketing expert’s take on working smarter and playing the right game to lead your business to success.

Resources

• Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg
• Jim Rohn
• The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt
• Other books by Eliyahu M. Goldratt
• Connect with Ben: BusinessNET |  The Mastermind | personal website | Facebook | Twitter | LinkedIn

Episode Highlights

How Ben Started in Online Marketing

• At age 13, Ben’s parents were able to get him a second-hand computer where he taught himself to program and write software.
• At 16, he used this knowledge to help a business owner restore access to their computer system. The owner later encouraged Ben to start his own company.
• At 21, Ben started his own IT company.
• Ben developed an interest in online marketing when he saw its potential to make more money than what he was currently making. 
• From here, he investing in books to learn more about the world of marketing, particularly online marketing.

Ben’s Philosophy in Business 

• Expect disasters to happen daily.
• When something goes wrong, see how you can solve that problem. Turn that problem into an opportunity.
• Write down 10 things you can do to solve that problem. The difference is making massive focused action toward solving a specific problem. 
• A sense of urgency and focus is what can make you earn large amounts of money. Tune in to the full episode to learn how Ben applied this philosophy to turn his company around. 

How to Maintain Focus and a  Sense of Urgency 

• If you don’t get it done today, then it’s gonna be all over.
• Work every day to never be in a losing position ever again.
• Never betray the behaviors that brought you where you are.

Being Less Afraid of Failure

• The feeling of failure never goes away; you have to get up every day and keep moving forward.
• If you’re in business, you have to keep pushing no matter what. 
• But remember, you need to be focused so you don’t run in the wrong direction. 

Key Habits of a Successful Entrepreneur

• Observe both successful and unsuccessful people. 
• If something goes wrong, sit down and think, “How could I have prevented that?” And, “Am I approaching that the wrong way?”
• Emulate the habits of successful people, not their marketing or business models, but their lifestyle. 
• Increase your productivity by three hours a day, then compound that over 10 years. The success you can get from those little things compounds over time.

Weed Out the Bad Habits 

• What you do defines who you are as well. Every time you take on a habit, that defines you as a person.
• You don’t want to get to the point where you find it so difficult to change a bad habit.
• Pick up on your bad habit straight away; you don’t want to leave it until it becomes a problem.

How Ben Grew His Company 

• Scalability is critical. The average small business can’t grow to $10 million, because there’s no real infrastructure.
• You’ve got to play a different game, and you’ve got to play the right game. 
• You need to think about your target market when generating leads. You need to know them better than they know themselves. 

How You Can Understand Your Target Market Better

• You always want to approach anything in life or business from a philosophical point of view, not from a strategic or tactical point of view.
• Think about how you’re going to write an impactful letter to someone so that they’ll take action. This is what copywriting, marketing, and advertising are about.
• A crucial skill to have is empathy. You need to ability to step into the shoes of your target market. 
• Identify and communicate the impact that your product or service can bring to your target clients. 

Collaboration Not Competition

• Pooling resources together with your competitor may sometimes be the smarter choice.
• It’s better to have a smaller piece of a larger pie than have the entire pie to yourself.
• When you collaborate, you make a project or business more about the customer. 
• If you work hard and in silence, your results will speak for themselves.

Being Laser Focused

• If you focus a laser on one point on a piece of paper, the paper will burn. The opposite can’t be said for when you spread the laser out.  
• And so, the only way to get to success is to be laser-focused. 
• You can tell how successful somebody is by how many things they’re doing. If you’re only doing one or two things at the very most, you’re doing very well. 
• Once you have a goal, see it through.

What the Future Looks Like for Ben

• Ben is working on building a legacy and investing in companies that will outlive him.
• Ben is also open to mentor others.

The Best Type Client 

• Ben enjoys working with those who have a good attitude and accept that they don’t know everything.
• Getting a mentor means that you want to get the perspective of someone who’s achieved what you want to achieve. 
• Remember that one of the biggest life lessons is to be open to new possibilities. 

Two Powerful Quotes

“I'm fully prepared mentally to say, ‘Well, let's deal with that. I expect that to have happened; how do we make the best of that?’ And we then, we move forward, and move forward.”

“If you're in business, you have to keep pushing no matter what; you can't put take the pedal off, you can't take your foot off the pedal, I mean. You got to keep going. And but at the same time, you've got to have the right direction, the right focus. Because if you're just running, running really fast in the wrong direction, it's going to make things a hell of a lot worse.”

About Our Guest

Ben Simkin is the founder of BusinessNET, an online marketing firm from Australia that has since boosted client revenue by over $900 million in sales. His company has 16 years of experience providing clients with an online marketing strategy that can boost sales. They also work with established businesses to provide lead generation and improve reach. Their marketing strategies can grow businesses by up to $300 million per year.

Driven by his desire to learn, Ben founded the Mastermind in Australia in December 2013. This community of business owners is dedicated to grow ethical and successful businesses and build wealth. They do so by learning skills, sharing ideas, and supporting each other.

To know more about Ben and his work, check out BusinessNET and The Mastermind. You can also reach Ben on his personal website, Facebook,  Twitter, and LinkedIn.

 

Enjoyed This Podcast?

If you enjoyed the podcast, be sure to subscribe and share it with your friends!

Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your family and friends to inspire them to take ownership of their lives.

For episode updates, visit our website. You may also tune in on Apple Podcasts.

P.S.

• Do you already have a successful business, meaning you're up, running, and paying your bills with some profit left over?
• Are you interested in growing your business, automating/streamlining things, and staying one step ahead of your competition?
• Visit https://www.members.bestbusinesscoach.ca/problems-we-fix/ to see if we can fix what's holding you back.

📨 If you can answer YES to all three questions, please reach out to me through Facebook: https://www.facebook.com/daryl.urbanski, and describe your situation, goals, and the best time/way to contact you.

Check out this episode!